Social media’s current features are not only essential to know but also to implement within your business. Staying on top of the social media platforms your business is a part of will make an impact on awareness and engagement with its audience. Here are a few ways people use social media.
Unlike other social media platforms, LinkedIn has kept its primary purpose since it’s the establishment: career social networking. According to Hubspot, over 122 million people have received an interview through LinkedIn and has become a vital tool for companies as it hosts over 20 million job listings. LinkedIn has followed a similar shift as other platforms by emphasizing more photos and video content. When someone considers your business, what presence do you want to have? How is your business presenting yourself on LinkedIn?
Despite all the new and popular social media platforms that have grown over the years, Facebook is still the largest and most successful, with 2.38 billion monthly active users. It helped that their demographic expanded from college students. Facebook is adapting so they are thriving. This is a great mentality to have for your business too. Facebook Ads are viral and where most marketers spend their marketing budgets, along with Google and Amazon Ads. Along with basic audience targeting and page analytics, Facebook Ads allow you to launch ads around a handful of objectives, like website traffic or e-commerce purchases. If you’ve never dived in, it’s worth searching into what all can be done on Facebook targeting ads. Facebook also is more business-friendly now. Their Business Page offers Facebook insights for analytic information and Creator Studio to schedule posts.
The Twitter feed now emphasizes photos and videos more than its original intentions.
It has become more personalized to each user. Twitter algorithms take data into account (including who you discover, follow, and engage with) to prioritize content that users might enjoy on the feed. Twitter made the statement that “previously, all of the work was on you to figure out the best way to keep up with what’s happening by following certain accounts, searching for it, or looking in the Explore tab for the latest. Now, you have the option of seeing the most relevant and interesting Tweets about what you care about with a single tap, and the conversation will come to you.”
Instagram Stories are a great feature that allows you to post videos that tell a story about your brand. If you have a verified business account or more than ten thousand followers, you can link IG Stories to your website’s content. People want to see things as they happen and they will connect with you if they feel like they’re invited behind the curtain. The IGTV feature allows brands to upload or stream longer live content. It was a great option that has only been around for two years, especially since regular Instagram posting only allowed thirty-second to one-minute video content.
The Shoppable Posts feature allows brands to tag posts of product photos with a link to the product listing in the Facebook Marketplace catalog. This is different from Instagram Story swipe-up links because the shoppable feature can be accessed by any Instagram business account that is linked to a Facebook Marketplace catalog.