CAMPAIGN DEVELOPMENT

Time To Read: 3 minutes

CAMPAIGN DEVELOPMENT

GreenFox delivers intentional marketing campaigns by combining data and creative materials to complete a strategy that is curated specifically for the client and campaign objective.

DATA DRIVEN, CREATIVE, STRATEGY, MULTI-PLATFORM

GreenFox delivers intentional marketing campaigns by combining data and creative materials to complete a strategy that is curated specifically for the client and campaign objective. According to data pulled by our digital team and personas completed by our creative team, we determine the best marketing channels to reach the demographic your product or your service. We optimize campaign content with direction from the brand voice and tone and digital, on-brand, graphics, as well as relevant photography and video. The web and social media teams adapt campaign visuals and language to landing pages and social media marketing formulas.

It is our mission to curate a campaign that best fits your brand and your objective. We measure our success by setting benchmarks for key performance indicators. Throughout the duration of the campaign, your analytics are reported and saved. Following each campaign end, we have a complete picture of your return on investment, what worked, possibly what could be better, and how to improve each time.

CAMPAIGN DEVELOPMENT

  • Discovery and Data
  • Market Research
  • Campaign Brief
  • Target Personas
  • Optimized Content by Channel
  • Voice and Tone
  • Photo Brief
  • Video Brief
  • Website Update
  • Social Media Formula
  • Digital Advertising
  • Analytics and Reporting

A Look Inside Barefoot Campus Outfitter

College students are the most tech savvy of all the personas.

Social media ads that are hyper specific and mobile friendly e-commerce will be particularly useful with this group. Graphics should be colorful and express school spirit. Recall individualists with a pack mentality. Use Barefoot Evergreen 2020 as foundation for artwork.

BRANDs

Voice and Tone
Key Personas
Logo Package

campaigns

Market Research
Style Guide
Strategy

web design

Custom Design
Development
Maintenance

GRAPHICs

Brand Guide
Web Graphics
Print Design

DIGITAL

SEO Strategy
Social Media
KPI Reports

VIDEO

Drone Footage
Script + Audio  
Post Production

LET’S CREATE SOMETHING Great TOGETHER

PHOTO AND VIDEO

Time To Read: 3 minutes

Photo + Video

Sharp footage, professional editing, and talent goes a long way to legitimize your business and resonate with your audience.

SCRIPT WRITING, PRODUCTION, TALENT, POST PRODUCTION

Key assets to any brand or campaign include professional photography and videography. Sharp footage, professional editing, and talent goes a long way to legitimize your business and resonate with your audience. These assets can be utilized in various applications and marketing channels which not only makes them valuable, but keeps your branding consistent and stretches your budget. 

To begin any project, following a brand guide, GreenFox recommends professional photography and videography. It elevates your look and makes you memorable and accessible for your audience. We have some of the best in the business and we will shoot on your location, and in multiple locations. As well, we resource talent for actors and voice overs. The scenes and script are kept streamlined with your brand by our creative directors through creative briefs approved by you prior to shooting. Professional photography will be used across your website, as well as in print and digital marketing. Professional video can be used for digital advertising, client relations, and in addition, toward internal efforts for onboarding.

audio + video marketing

  • Podcast Production
  • Drone Footage
  • Stills and Pro Photography
  • Music and Audio
  • Script Writing
  • Video Editing
  • Audio Editing
  • Voice Over
  • Video Post Production

A Look Inside Red Laces Cattle Co.

This is professional bull raising. Buy into the lifestyle, sit back and enjoy the performance and the results.

Since the inception of the Professional Bull Riders (PBR), the rodeo circuit has only grown in popularity as a lucrative investment opportunity. Following years of owning and breeding bulls, Red Laces Cattle Co. has a well-rounded and insightful outlook on how to properly breed and raise pedigreed yearlings to reach their full potential. 

BRANDs

Voice and Tone
Key Personas
Logo Package

campaigns

Market Research
Style Guide
Strategy

web design

Custom Design
Development
Maintenance

GRAPHICs

Brand Guide
Web Graphics
Print Design

DIGITAL

SEO Strategy
Social Media
KPI Reports

VIDEO

Drone Footage
Script + Audio  
Post Production

LET’S CREATE SOMETHING Great TOGETHER

DIGITAL MARKETING

Time To Read: 2 minutes

Digital marketing

GreenFox starts with market research and according to the brand key personas, begins a journey mapping experience that informs the best strategy for both brand management and campaign controls.

MARKET RESEARCH, ANALYSIS, KPI, IMPLEMENTATION

A digital user experience needs strategy to drive it. As well, digital analysts are able to pinpoint key indicators that report where your dollars are going and the outcome. Digital marketing leads your consumer directly to your website with text ads, retargeting ads, social media activity and advertising, as well as business management applications. 

GreenFox starts with market research and according to the brand key personas, begins a journey mapping experience that informs the best strategy for both brand management and campaign controls. This drives your search engine optimization and keeps your traffic consistent. Targeted micro-campaigns will see success with language and visuals that speak to the marketing channels of your key demographics. In addition, established benchmarks and active reporting will educate your marketing decisions for future endeavors, further strengthening your influence and success.

DIGITAL MARKETING

  • Digital Market Research
  • Data Analysis
  • Key Performance Indicators
  • Establish Benchmarks 
  • SEM Site Audit
  • Google Site Description
  • Google MyBusiness Setup
  • Google MyBusiness 
  • Image Metadata
  • Monthly Reporting
  • Digital Ad Setup

BRANDs

Voice and Tone
Key Personas
Logo Package

campaigns

Market Research
Style Guide
Strategy

web design

Custom Design
Development
Maintenance

GRAPHICs

Brand Guide
Web Graphics
Print Design

DIGITAL

SEO Strategy
Social Media
KPI Reports

VIDEO

Drone Footage
Script + Audio  
Post Production

LET’S CREATE SOMETHING Great TOGETHER

GRAPHIC DESIGN

Time To Read: 2 minutes

Graphic Design

GreenFox establishes your brand, beginning with your logo, and ensures it is versatile and styled to last for years to come.

DISCOVERY, CONCEPTS, DESIGN, IMPLEMENTATION

Recognition begins with a great logo, a symbol that represents your brand. Additionally, it is imperative to create a lasting impression with your most desirable audiences. GreenFox establishes your brand, beginning with your logo, and ensures it is versatile and styled to last for years to come. 

GreenFox Account Directors are versed in collaborating well with each of our clients, identifying their unique qualities and how they prefer to communicate. Logo development is a critical and exciting time. We want to ensure the client feels heard, feels part of the process, and loves the end result. Our design team will brainstorm with creative directors to complete a presentation of concepts, visuals, and strategy briefs. Considering client input, our designers will complete a logo package that will lay the foundation for all brand styles moving forward. These include typography, rules and visual guidelines, digital and print design, as well as relevant campaign graphics.  

Graphic Design

  • Market Research
  • Demographic Research
  • Illustrated Concepts
  • Word Clouds
  • Collaboration
  • Logo Design
  • Digital Design
  • Print Design
  • Style Guide
  • Typography

BRANDs

Voice and Tone
Key Personas
Logo Package

campaigns

Market Research
Style Guide
Strategy

web design

Custom Design
Development
Maintenance

GRAPHICs

Brand Guide
Web Graphics
Print Design

DIGITAL

SEO Strategy
Social Media
KPI Reports

VIDEO

Drone Footage
Script + Audio  
Post Production

LET’S CREATE SOMETHING Great TOGETHER

WEB DESIGN

Time To Read: 3 minutes

web Design

Information, products, and resources are readily at hand with a professionally developed website.

DISCOVERY, CONTENT, DESIGN, AND USER EXPERIENCE

Having an online platform to channel your digital marketing efforts makes your business easily searchable online. Information, products and resources are readily at hand with a professionally developed website. In this era, a healthy website is essential, as essential as a storefront, a phone number or any kind of print marketing. 

GreenFox professional web developers work closely with the creative team and our digital analysts to deliver a product that is technically sound, stays on brand, and applies data findings to ensure the best user experience. From informational sites to e-commerce, our team works together to find the best creative solution for your unique business. Upon development, our web specialists are capable of maintaining your website health with consistent content and security updates. Our digital specialists organize regular analytic reports to keep the client abreast of changes, trends, and managing benchmarks for marketing campaigns.

WEBSITE DEVELOPMENT

  • Collect All Existing Brand Elements
  • Site Map
  • Wireframe
  • Apply Web Graphics to Brand Guide
  • Complete Development Environment
  • Confirm Domain, Hosting, Emails
  • Site Performance
  • Site Audit
  • Speed Test
  • Setup Analytics and Tag Manager

A Look Inside Stephenville Education Foundation

The mission of the Stephenville Education Foundation is to ensure advancement and excellence for local education through advocacy, innovative curriculum, and valuable community outreach.

The voice of Stephenville Education Foundation is positive and insightful. SEF is prepared to act as an advocate for educators and vested community members to ensure the success of the leaders of tomorrow. The tone is friendly and supportive. Brand language should echo the term, “in flight”. Inspired by the district mascot (yellow jacket/honey bee), this concept is about progression and the future, moving onward and upward.

BRANDs

Voice and Tone
Key Personas
Logo Package

campaigns

Market Research
Style Guide
Strategy

web design

Custom Design
Development
Maintenance

GRAPHICs

Brand Guide
Web Graphics
Print Design

DIGITAL

SEO Strategy
Social Media
KPI Reports

VIDEO

Drone Footage
Script + Audio  
Post Production

LET’S CREATE SOMETHING Great TOGETHER

Brand Management

Time To Read: 3 minutes

BRAND MANAGEMENT

We protect your brand’s voice and tone, visuals, language and marketing strategy with tight guidelines and resources made available to all of our departments, as well as our marketing partners.

STRATEGY, DEVELOPMENT, AND MAINTENANCE

As an agency whose core values are based in intentional marketing, we believe in adapting relevant data to the creative plan. It’s easy to allow a true brand guide or even maintenance of  an existing brand to go by the wayside when you’re focused on growing your business. Moreover, changes in the business with staff, acquisitions, or significant moves, economic or otherwise can result in postponing healthy marketing strategies. 

At GreenFox, it is our mission to be as accessible as an in-house marketing team for our Marketing Partners. We start by preserving your relevant assets including brand language and visuals. Upon discovery and research, our creative team develops brand concepts for your review. A full brand guide including voice and tone, imagery, tag lines, typography and style guides is digitally delivered to the client. We maintain your existing brand with tight guidelines for our departments to follow, as well, up-to-date marketing collateral is always available for the client to use. In addition, our digital team carefully and deliberately manages the marketing channels for which these assets are used, such as your website and Google network, social media advertising, print media, and promotional materials.

BRAND MANAGEMENT

  • Adapt Discovery and Data to Creative
  • Creative Market Research
  • Campaign Brief
  • Key Personas
  • Content Strategy by Channel
  • Voice and Tone
  • Photo Brief
  • Video Brief

BRANDs

Voice and Tone
Key Personas
Logo Package

campaigns

Market Research
Style Guide
Strategy

web design

Custom Design
Development
Maintenance

GRAPHICs

Brand Guide
Web Graphics
Print Design

DIGITAL

SEO Strategy
Social Media
KPI Reports

VIDEO

Drone Footage
Script + Audio  
Post Production

LET’S CREATE SOMETHING Great TOGETHER