CMYK vs RGB

CMYK vs RGB

CMYK vs RGB There are two color modes for designs: CMYK and RGB. There are many differences between the two, and the mode you pick will affect your overall design. CMYK CMYK stands for Cyan, Magenta, Yellow, and Black, which are the four colors found in your printer....

File Formats

File Formats   .jpeg, .png-8, .png-24, .gif, .svg, .docx. All these different file types, but what do they mean? When it comes to deciphering what these abbreviations really mean, most of us are guilty of not knowing much of anything. That will all change today,...

Marketing to Millennials

Marketing to Millennials   The digital age is the new norm. Children are growing up using iPads to learn how to write and conducting research with laptops in elementary schools. It’s no secret that millennials have changed the game for technology in the modern...

Know Your Target Audience

Know Your Target Audience A target audience is a crucial point in a business strategy. By determining who is the primary user or purchaser of your brand or product, you are able to strategically advertise directly to this group. A target audience is mutually...

Excuse Me, I Think You Forgot Your Why.

Excuse Me, I Think You Forgot Your Why. Picture this scenario. You walk into the doctor’s office because they told you they are giving away an iPad to a lucky winner. As you walk through the door, the doctor meets you and says, “Are you ready for your surgery?” ...