5 Reasons Your Business Needs an Updated Website

5 Reasons Your Business Needs an Updated Website

Time To Read: 3 minutes

5 REASONS YOUR BUSINESS NEEDS AN UPDATED WEBSITE

Your business receives first impressions based on your website and the user experience it offers. Redesigning or building a new website can take work and may require money, but the results are worth the investment. Though it is easier to think of reasons to prolong the idea, here are 5 reasons why your business should get an updated website.

1. Visualization Appeal

Your business’ website is essentially your digital office. The organization is reflected by the impression your website gives. If the visuals, design, and structure are outdated, the target audience will make assumptions that your business cannot evolve with the product or services it offers as well. Take note of what works, what doesn’t, and what your website has outgrown; then, evaluate if a new website is the most effective option for your business.

2. Viewers Get ConfuseD

Is your business website as user friendly as it could be? Functionality is the key component that will keep your website relevant. Ultimately, your traffic and lead generations can be affected if the design strategy is not considered. Check if the following issues could be resolved with an updated or new website: non-readily contact information, confusing navigation, hidden important content, unclear call-to-action, and un-updated offered products or services.

3. It’s Not Mobile-First, Let Alone Mobile-Friendly

Statistics states that more than 17% of all web traffic comes from mobile devices. If your website isn’t responsive, you’re most likely losing lead generations and potential customers. We are in a digital age where your website should be made mobile-first; mobile-friendly at the very least. Mobile users desire their user experience on their devices to be first priority if they are to stay on the site. If your business website is not mobile-first, let alone mobile-friendly, it’s time to get a new website.

4. Your Competitors’ Website is Updated

Keep tabs on what your competitors are doing. If they make improvements on their website that substantially improves their rankings, they could push your business website down in searches. You don’t have to update or get a new website every time your competition makes changes, but you should consider it if you’re the oldest and less user-friendly website in the inner-competition circle of your industry. Hubspot suggests that “maintaining an edge in search shouldn’t be your only goal, but if you’re not near the top of SERPs because competing business is keeping you from there, analyze what SEO adjustments you can make to your site.”

5. Honestly, It’s Worth the Upgrade

Sometimes, getting a new website is a lot easier and worth the investment, especially if your website holds technology that is outdated. At GreenFox, we are trying to partner with companies to help them make wise business moves during this difficult year of COVID-19. For the first time ever, we are offering a WordPress website build for $2,500. This Is nowhere near the normal cost of a website built by our crew, so this is a great deal and not a sales tactic. If you or someone you know resonated with these reasons to get a new website, then reach out to us and let us better your business’ 2021. It is on a first-come, first-serve basis so we will begin building based on who is first in line.

Bottom Line

Visual appeal, viewer confusion, non-responsive website, and falling behind the competition are just a few reasons why you shouldn’t delay updating your business website or getting a new one built. Your website is meant to bring you business, and if it isn’t doing that effectively, it’s time to make the investment.

5 Tips to Create an Effective Landing Page

5 Tips to Create an Effective Landing Page

Time To Read: 3 minutes

5 TIPS TO CREATE AN EFFECTIVE LANDING PAGE

Hubspot describes landing pages as a way to enable your business to direct site visitors to better-targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Lead generation relies on landing pages and the lead-capture forms that come with it. It is an effective option to convert website visitors into leads and reconversions down the road. Due to its direct and targeted identity, capture leads occur at a much higher rate than any other web page. Here are 5 tips for creating and optimizing landing pages.

1. Select a Landing Page Goal

This tip may seem obvious, but make sure your landing page goal is chosen wisely. Whether it is newsletter signup or sale of a product or service, select one goal per landing page. Hubspot states that “landing pages focus your visitors’ attention on one particular offer, limiting the distractions of everything else on your website. Visitors are on a landing page for a single purpose: to obtain an offer by completing a lead-capture form.” Choose a desirable offer that will lead your audience to complete a lead-capture form.

2. Basic Elements Needed

Start with the basic elements of a headline. Make sure to match the landing page headline to the call-to-action. It makes it clear to the audience what they can expect. You run the risk of losing trust with your audience if your headline doesn’t match the call-to-action or lead to confusion, all hindering lead capture. Create a brief offer description with a clear statement of the value. Be sure to include at least one supporting visual element, whether graphic, photo, or video. The most important element to include in your landing page is the lead-capture form.

3. Content: A Critical Component

Keep this offer description brief and clear. Emphasize the offer’s value by highlighting the benefits it offers. You want to provide your audience with a compelling incentive to download, subscribe, buy, etc. Don’t just include produce or service specifications; your target audience will most likely have that information available on the main webpage. Direct your content to specify how the offer addresses a problem or need your target audience face.

4. Less is More

Embrace space when it comes to the layout of the landing page. As mentioned before, you don’t want to overwhelm your audience with too much information, visuals, and other offers. By integrating less distractions, your target audience will know exactly what you want them to do.

5. Lead-Capture Form

In your lead-capture form, only ask for the information you really need. If you’re asking for personal information, reduce anxiety with proof elements like security seals. It helps to make the form appear shorter. If it looks like it would take a long time to fill out, the user may refrain from filling it out due to a “lack of time.” Do this by reducing the spacing between fields or by aligning titles to the left of each field. Avoid using the word “Submit” on your lead-capture form. Instead, use a phrase that displays how it will benefit your audience. For example, “Get Your Free eBook” or “Download Your Coupon.”

Bottom Line

According to HubSpot’s Marketing Benchmarks Report, companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. Your business can generate leads to more offers and landing pages that are created. It is targeted content to better appeal to all the personas your business targets. Landing pages can be effective if appropriately strategized. Designate a goal for the landing page and include the basic elements for it to capture the most leads. Write copy that is descriptive and clear. Avoid product or service specifications; instead, write about how it can help them solve their problems or serve their needs. Highlight the value the offer can provide. Plan out a simple layout, embracing space and the less-is-more concept. Develop a lead-capture form that intrigues your audience to fill out. With these 5 tips, your business will have effective landing pages and ultimately generate leads.

How To Increase Click-through Rate On Emails

How To Increase Click-through Rate On Emails

Time To Read: 3 minutes

HOW TO INCREASE CLICK-THROUGH RATE ON EMAILS

You may have an email marketing strategy in place, but you may need to make adjustments if your click-through rate is underwhelming. The goal is to have email subscribers click your links; otherwise, it will affect your leads and sales statistics. Here are six ways to go about improving the click-through-rate of your business’ emails.

1. Write Captivating Subject Lines

Your email marketing strategy will come to a halt if you’re not able to get recipients to clink into the email. Just think about how many emails a day you get. Do you honestly read all of your emails? The email subject line determines the way most people choose to open an email. If it’s captivating, it’s opened; if it’s not, it goes in the trash. Write click-worthy subject lines for your emails that will get your audience to click. Make it personal and avoid having it sound like SPAM. Avoid yelling at them with all caps; instead, make the subject line actionable. Make it clear to your recipient what they can do in the email. Aim for the subject line to be 50 characters or less.

2. Make It A Recognizable Sender

Litmus states that 42% of people check out the sender’s name when deciding whether to open an email. If you haven’t met the recipient personally, which is typically the case, consider sending it with the name of their person that is well-known in your business. This would be the unofficial “spokesperson” of your business brand. If not, your business can make it personal by combining the sender’s name with the name of your business.

3. Include Social Sharing Options

According to Econsultancy, emails that include just one social sharing option generated 30% higher click-through rates than emails without any social sharing links. That click-through rate jumped to 55% higher with three or more social sharing options. If you provide information or an offer that your recipient can’t pass up, they will want to share it with their friends and family. Don’t rob them of the opportunity to share and possibly gain a lead.

4. Create Personalized Content

Tailor and personalize the content to the recipients. Your content must be short and sweet to keep from overwhelming them with unnecessary information. Know what part of the buying cycle your recipients are in. Learn the best way to communicate with your target audience depending if they are in the Awareness, Consideration, Decision, or Delight cycle.

5. Make Your Call-To-Action Crystal Clear

Remove distractions from your email. Resist the temptation to offer multiple offers in hopes that the audience will choose something. This creates an overwhelming experience and makes the call-to-action unclear. Think about the email’s objective and write your content around the thing you want your reader to do.

6. Make It Mobile-Optimized

We can’t stress enough how important it is to make your email template mobile-friendly. Seventy million U.S. consumers who access email through their mobile device, 43% check their email on it four or more times a day. The last thing you want is for your email to be designed for desktops and laptops only and have it look unprofessional on a mobile device. Losing credibility will impact your click-through rate.

Bottom Line

Email marketing is effective if you put the right efforts in place. It begins with getting your recipients to open your email with a captivating subject line and making it a recognizable sender. Once the email is open, the recipient will be engaged with personalized content and shareable social options. The way to finalize a click-through email is by making your call-to-action crystal clear. There shouldn’t be any misunderstandings as to what you want them to know or do. Adding these tips to your email marketing strategy will increase your click-through rate.

Prepare Your Business for Black Friday and Cyber Monday

Prepare Your Business for Black Friday and Cyber Monday

Time To Read: 3 minutes

PREPARE YOUR BUSINESS FOR BLACK FRIDAY AND CYBER MONDAY

Black Friday and Cyber Monday is an excellent opportunity to push products or services at the end of the year. Get started early to begin stirring interest among your prospective clients and current audience. Promotional messages flood everyone’s inbox and feed during this season. With all of this noise, finding ways to stand out is crucial. Here are a few ways to effectively prepare your business for BFCM.

Digital Engagement

Promote the deals well in advance, so your audience knows what to expect the day of the sales. Place focus on email marketing and social media, both organic and paid. Study the metrics of your social media platforms. It is helpful to look into the ads and posts that have been recently successful in formulating a plan for the days leading up to Black Friday and Cyber Monday. Consider giving out exclusive discounts to the audience on your email list. Allow others to join in by promoting it on other digital platforms. It is an excellent opportunity to expand your email list for the business sales funnel. Use a catchy subject line that is not pushy for sales but creates a sense of urgency. This guides the customer to buy the product before they lose it and makes them aware that it can sell out. Place focus on your business’ gateway item, the product or service that sells the most and that customers frequently seek. Flash Sales or lightning deals keep the audience engaged, so consider using them if it makes sense for your business.

Prepare Platform-Specific Content

Create content for each platform you plan to use with your business’s social media strategy. Remember that each social media platform delivers information to your target audience differently. Twitter is geared for public relations, while Facebook is best for brand awareness. The primary for each platform also differs, so be intentional about customizing your content accordingly. Research where your target audience spends most of their time and devote target ads there. Think outside the box. Prepare visually appealing photography or graphics that display your products. In the months leading up to the holidays, people are searching for inspiration and ideas on gifts. Structure your content and graphics in that format, like “Top 10 kitchen items for your foodie” or “5 Items your hard-to-shop-for dad will enjoy.” Write content that drives your audience to it, like blog posts, emails, etc. Drive visual wishlists, recommendations, and product reviews that include your business products.

Combine Retargeting with BFCM Promotions

Retarget past visitors and customers that may be on the fence; this may be the push they need to go all in. Now is the time to use Facebook Pixel if you have it set up. According to Shopify, when you retarget previous visitors on Facebook Pixel, you’ll reach people who may have forgotten about your store and wouldn’t have checked out your sale otherwise. You can also retarget customers that have purchased from your business in the past. It is easier to reach existing customers than marketing the brand to new customers. Previous shoppers will be more likely to be receptive to Black Friday and Cyber Monday sales.

Bottom Line

In 2019, Black Friday online shopping sales hit $7.4 billion, which is an all-time high. Black Friday and Cyber Monday is a time of sales your business should be a part of. Stand out from competitors with unique digital engagement, platform-specific content, and by combining retargeting with Black Friday and Cyber Monday promotions. Following the holidays, reflect on what worked and what didn’t work to adjust strategies for the next year.

Why Are My Facebook Ads Not Converting

Why Are My Facebook Ads Not Converting

Time To Read: 3 minutes

WHY ARE MY FACEBOOK ADS NOT CONVERTING?

With recent pandemic months, you’ve probably put effort into Facebook, knowing it holds the social media platforms’ widest demographic. You’ve allocated and poured your marketing budget into these ads, but you aren’t getting the leads you need, so you ask yourself, “Why aren’t my Facebook ads are not converting?” There are common factors that impede the performance of Facebook ads. Here are a few tips and recommendations to consider to help your business discover impeding factors, troubleshooting tips to fix them, and generate more conversions.

Poor Targeting

The main reason business owners and marketing directors struggle to see their Facebook ads’ conversion is poor targeting. Typically, it is a failure to target ads properly. According to Neil Patel, more than 1.09 billion people use Facebook every day – it’s pretty hard to say that your ads aren’t working because your target market isn’t hanging out on the site.

 

Targeting the Wrong People

It is a common mistake to target an ideal persona; the ideal customer who you probably have rarely sold to. The reason this is a mistake is that you are targeting a cold audience who may not even be interested in entering your sales funnel. Fix this by re-aiming your targeting efforts to those who have already shown interest in your product/ services and are more likely to go through the funnel. These people may include your existing customers, people who have recently converted into a lead, those who have watched your videos or clicked on Facebook ads, and who have spent time on your website. These people know who you are and like what you do, meaning they’re open to your offers.
A practical way of finding and engaging these people is by creating lookalike audiences. Collect this information by installing a Facebook pixel. Facebook for Business describes the Facebook pixel as a small piece of code that goes on your website. With the pixel, you can bring back website visitors, or find new people who will likely make a purchase or become a lead.

Targeting With the Wrong Message

Now that you have started targeting the right audience, make sure your message is fit for them and their journey in the funnel. You wouldn’t want to have copy written toward an audience that is ready to purchase when the audience just learned who your business is. The way to correct this is by determining if your audience is in the awareness, consideration, and conversion stage. Once segmented, write content that according to the stage they are at. Pay attention to the type of Facebook content the target audience responds to and then use that type of ad to target them with

Pitching Sales to a Cold Audience

Avoid directing Facebook ads to those who have never heard of you nor ever engaged with your business. Instead, direct the sales pitch for retargeting ads. This allows you to show a specific ad to a very specific person, like an ad about a product because they visited a website with that product.

Low Facebook Ads Relevance Scores

Just like Google, Facebook places importance to making your ads relevant to your target audience. According to the Social Media Examiner, Facebook rewards advertisers who get it right by showing their ads to more people and charging them less. Aim for high relevance scores with direct targeting, along with images and clear call to actions.

Align Facebook Ads with Your Landing Page

See the whole Facebook ad experience through, all the way to your landing page. Make sure that the branding and content of the ad match the landing page. Note that if the landing page is not visually appealing, user friendly, or has a clear call to action, you will lose the conversion.

Bottom Line

Refrain from targeting a new audience and instead use the leads you currently have. Redirect your business Facebook ads by removing these impeding factors to begin seeing conversions. The longer you allow these factors to affect and impact your ad performance, the longer you’ll be wondering why your Facebook ads are not converting.

Finish 2020 Strong in the Fourth Quarter

Finish 2020 Strong in the Fourth Quarter

Time To Read: 3 minutes

FINISH 2020 STRONG IN THE FOURTH QUARTER

It is our goal to help your business finish 2020 strong in the fourth quarter. The beginning of the year is typically slow, and your business needs to set a plan in motion now to prepare for it. Use these end-of-year tips to refill the sales funnel and finish out the year strong while preparing for 2021.

Shorten Your Time-to-Market

The time-to-market period needs to be expedited in order to be effective. Your business doesn’t have enough time to allow long processes for campaign development and content production. Snapwire states that “if marketing campaigns don’t hit the market quickly enough, especially on social media, campaigns that had countless hours behind them are suddenly irrelevant, even though teams scrambled to put together marketing materials.” Make it your goal to get marketing strategies into the market as quickly as possible. It helps you stay relevant. A practical question to ask yourself as the marketing director or business owner is if there is anything you can outsource. This speeds up the development process and gives you the opportunity to focus on important marketing details.

Develop A Campaign

It’s not too late to start an end-of-year campaign. If your business is seasonal, identify what your audience needs in the wintertime versus springtime, etc. Define the fourth quarter goal and identify the gateway product of your business. Typically these can go hand-in-hand. Advertise your business product that brings in the most revenue and form the campaign around it. Emphasizing the most desirable product to spearhead the fourth quarter goal is key if there isn’t a new product or service to bring awareness to.

We recently decided to do this for GreenFox Marketing. We chose one of our gateway products, our websites, and decided to create a campaign around it to finish out the year strong while keeping next year in mind. We wanted to appeal to businesses, offering new websites for under $3,000. This appeals to those who are needing a new website or who need a refresh. Create an offer that would appeal to your business clientele. Think outside the box and make the target audience an offer that you can build a campaign around to gain momentum through the end of the year. If you don’t have a special offer or new product/service, you can turn your brand into a campaign and develop awareness.

ROI Measurement

The marketing process is digitalized to where you don’t have an excuse for not tracking which assets, channels, and markets are performing best for you. This is a great set up for 2021 and will also help in budgeting down the road. Focus on the metrics that matter most to you and how to measure them. Once you identify the important metrics, like impressions, clicks, and cost data, measure from Google, Facebook, and other channels to your CRM or revenue systems. Hubspot suggests to look beyond your lead number and start calculating the value of those leads.

Use All Your Business Channels

Take advantage of all the channels your business uses. Continue the company’s focus on trust-worthy content marketing in the following ways:

  • Video Content
  • Short Form, like TikTok
  • Social Stories
  • Shoppable Posts
  • Better Personalization through AI
  • Maximize Google Ads Smart Bidding
  • SERP Position Zero
  • Text
  • Text Messaging Directly to Targets

Bottom Line

This year has had unexpected changes, forcing businesses across the country to change how they interact, inform, and influence their current and future consumers. Make the last quarter of the year impactful through these intentional strategies and by adapting your digital marketing. It will fill your sales funnel to finish the year strong and prepare for 2021.