Meet Our Newest Client

Meet Our Newest Client

Time To Read: 2 minutes

MEET OUR NEWEST CLIENT

Nothing is more honoring to us as a team, than when someone chooses us to represent their brand. THAT Flag Company was started by a Military Man, Jordan Dea and is ran by him and his dad, Tim. They are an amazing company that are truly built based on a strong foundation of believing in America and what this country stands for!

WHAT IS OUR TEAM PROVIDING?

1. Creative

Every good brand management partnership starts with good creative! Our team will be producing videography, photography, and graphic design for many pieces of this project, including but not limited to:

Social Media Posts Social Media Ads Google Ads Email Campaigns Website And more…

2. Digital Advertising

Digital Advertising is essentially defined as the practice of delivering promotional content to users through various online and digital channels. Our team will be providing just that! We will create and optimize digital ads for platforms such as

Google Facebook YouTube And more…

These ads are intended to point people right to (or back to) the website to potentially lead to a purchase of one of their flags.

3. Social Media Management

Social Media Management for business owners is HARD. It’s the last thing people think of doing, which basically makes it a place to brag about yourself when something really good happens. Well, with a following of over 37,000 people, we don’t want to waste the potential of their captive audience. We will be managing the day to day social media pages such as Facebook and Instagram. Our goal is to post creative, high engaging content that will lead the audience to the website to, you guessed it, make a purchase!

4. Being a TRUE Partner

Lastly, we are simply a partner to THAT Flag Company. Yes we are providing the above services, but more than that we are looking out for the best interest of the company as a whole. We will be providing thoughts, industry standards, ideas, and more. Our goal is for THAT Flag Company to feel like they have a full fledged marketing team behind them because at the end of the day, they do!

Last thing! Check out this Behind The Scenes video we made while filming their brand shoot!

Our newest client is a fun one! THAT Flag Company builds the most killer wooden and metal flags you have EVER seen! We are partnering with them to provide digital marketing services including Google, Facebook, and Youtube ads as well as manage their social media presence. The final video from this shoot will be out soon!

Ready to Discuss Your Web Project?

Is Your Customer Service Hurting Your Brand?

Is Your Customer Service Hurting Your Brand?

Time To Read: 3 minutes

IS YOUR CUSTOMER SERVICE HURTING YOUR BRAND?

At GreenFox, we spend a lot of time talking about what TO do to earn and retain business. You know, things like; have a good social media presence, create a website that is engaging, have amazing design assets like video, photography, graphic design etc. However, one of the most powerful things you can do is STOP.

Stop having bad customer service.

Since our business is literally to work with other businesses, we always ask this question; What is the one thing that makes you better than your competition? Nine times out of ten the answer is the same. Can you guess what it is?

“Our customer service is better than anyone else.”

What’s the problem with this statement? Well, if everyone is the best, then no one is the best. Very rarely do we find out that someone’s customer service is ACTUALLY, the best. In order to get us kicked off to a new, fresh perspective on Customer Service and how to make it, “the best.” Here are

FOUR PRINCIPLES TO MARKETING THROUGH CUSTOMER SERVICE

1. Make it Personalized

Try to use people’s names as much as possible
Eye contact
Have genuine conversation
Find something about THEM to talk about (shoes, clothes, car, tattoo, etc)

2. Be Competent

Sometimes bad customer service happens because we don’t know the answer to something, so we freeze up, get defensive, and give short answers. Knowing the answer is always best but when you don’t know the answer, here are a few things to do and not do.

Don’t say “umm”
Hesitation causes frustration, so be quick to say, give me one moment and I will get that answer for you.
Learn as much as you can. If you spend time learning about how many points per game Lebron has scored or the latest drama with the Kardashians, then surely you can spend a little time learning more bout the thing you spend your time doing 8+ hours/day.

3. Convenience is Key

Put processes in place to make it EASY to work with you and your company.
Eliminate frustrating processes
Make information just one click away. If people have to dig to find the solution to their problem, it is not convenient.

4. Be Proactive

Prepare for meetings
Think ahead to what questions you may be asked and have the answer ready to go.
Give your customers and clients an experience they aren’t expecting.
Don’t make your customers have to ask where the bathroom is. Give them good signage to get there.
Send updates on how their account or project is going before they have to ask for it.
Create timelines in the kick off phase of a project.

At the end of the day, if you get the same complaints and hear the same things every day and you are choosing to not do anything about it, that is bad customer service. Bad customer service leads to bad marketing of your business. Let’s all choose to be better this week! 

Ready to Discuss Your Web Project?

Marketing Automation vs. CRM

Marketing Automation vs. CRM

Time To Read: 2 minutes

MARKETING AUTOMATION VS. CRM

You may have done research comparing client relationship management (CRM) and marketing automation to see which fits your business best. Potentially investing in two different solutions will have you seek the actual difference to make the best decision. In this blog, we point out the differences between the two, provide a comparison sheet below, and demonstrate how you can use the differences to your advantage.

The Difference

To put it simply, CRM manages the sales pipeline process that includes individual emails, lead status tracking, task management, opportunity tracking, and pipeline reporting. Because CRM is opportunity management, it moves leads to opportunities and managing them, not offered by marketing automation.

Marketing Automation primarily focuses on digital email marketing and campaigns. It also manages lead activity tracking and scoring, along with landing pages and forms. Marketing automation’s core executes campaigns and doesn’t focus on tracking activity, form data, etc.

Key Things to Note

Marketing automation can feed information to CRM in the sales funnel. The leads of marketing automation include raw, viable, nurtured, active and marketing qualified leads. This is worked down the funnel to CRM, which includes sales accepted leads, opportunities, and closed/won. It is now possible to sync information both ways so that your marketing team knows what’s going on in sales while the sales and customer service teams know the marketing history of each prospect or customer that is interacted with.

The Advantage of Combining

For most businesses, it shouldn’t be a comparison of CRM and marketing automation to choose one over the other. Instead, it should be used in conjunction. SelectHub states that “one may think that the key difference between CRM versus marketing automation is that each platform manages database contacts at different stages in the marketing/sales cycle. This is no longer true.”

Bottomline

It’s not a question of either/or. You need both. It is critical and necessary to have a combination of CRM and marketing automation. Marketing automation is needed to allow marketing to manage digital campaigns and help prioritize leads. CRM is needed to help sales manage these leads and opportunities.

Here at GreenFox, we know combining CRM and Marketing Automation is crucial. That is why we offer The Marketing Dept. Platform. It literally gives you a full access platform for all your marketing needs. With the platform, users are able to have immediate access to the following from one single location.

Ready to Discuss Your Web Project?

How To Keep Your Website From Killing Your Business

How To Keep Your Website From Killing Your Business

Time To Read: 2 minutes

HOW TO KEEP YOUR WEBSITE FROM KILLING YOUR BUSINESS

Your business receives first impressions based on your website and the user experience it offers. Unfortunately, it is seen time and time again where clients suffer because of their outdated, not user-friendly, or even sometimes non-existing website. To keep this from being you, here is how you can keep your website from killing your business.

Well Built = Trust

Any reputable company has some kind of online presence. Websites build trust and loyalty with your audience. Evaluate and ask yourself the last time you searched for a service, did you choose to use the company with the outdated website, or did you choose the company with an engaging website? Let’s be honest, we tend to lean towards doing business with an attractive website.

It’s All About the UX

The experience on a website sets the tone for what to expect; it sets the tone for trust too. Consumers connect the experience of your website with the service that is expected to be received. You wouldn’t want your outstanding product or service to be dismissed because it’s associated with your confusing website, would you?

Diminish the Confusion

Your traffic and lead generations can be affected if the design strategy is not considered. Check if the following issues could be resolved with an updated or new website: non-readily contact information, confusing navigation, hidden important content, unclear call-to-action, and un-updated offered products or services.

Throw In Some Visual Appeal

Your business website is essentially your digital office. The organization is reflected by the impression your website gives. If the visuals, design, and structure are outdated, the target audience will make assumptions that your business cannot evolve with the product or services it offers as well. Take note of what works, what doesn’t, and what your website has outgrown.

Bottomline

We believe that a fully functioning, high-speed, lead-generating website is more important than your physical office or brick and mortar! You read that right. It is likely that you pay thousands of dollars per month to house a few employees and a few products. However, the website you have was likely not built by professionals and is simply an online page that houses the things you do. What it should offer is the solution to your future and current clients’ needs. It’s the website that stays open 24hrs a day, 365 days a year.

Websites that are built to tell clients about what you do is an old and outdated way of thinking. We believe your website should cause your future clients to take action. In order for your clients to take action, they need to be presented with something worth taking action on. That’s where a GreenFox Marketing, custom-built website is ready to help you grow!

Ready to Discuss Your Web Project?

7 Elements Of A High-Converting Landing Page

7 Elements Of A High-Converting Landing Page

Time To Read: 3 minutes

7 ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

Let’s start by being absolutely clear: your homepage is not a landing page. For that matter, neither is your product page, your pricing page, your contact page, nor even your about page. When we talk about landing pages from a marketing perspective, we are referring only to specific pages that have been expressly designed to achieve a particular goal. Typically, the goal will be to obtain the user’s email address and other personal information. But it could also be to download a PDF, register for a webinar or make a purchase. Whatever the goal is, the landing page should be solely focused on that goal. Here are 7 elements your landing page should obtain to be high-converting.

1. Captivating Headline

This is the first and possibly the only thing visitors will read. The headline is where you win or lose them. The key here is to explain the benefit you are offering to users in a single sentence. Don’t talk about features, talk about what they can achieve thanks to your offering. Make it all about the user. You should spend as much time on this single element as you do creating the rest of the landing page. Why? Because research has shown that over 90% of users who read your headline will also read your CTA.

2. Gnarly Offer

You could have the best landing page in the world, but if your offer sucks, users aren’t going to be converted. If your goal is to get new subscribers to your blog, you’ll probably want to give away something for free like an in- depth guide to your chosen topic. If you want people to sign up to your webinar, you’ll need to highlight why your webinar is so good. What is the user going to learn from you and how will it benefit them? This will be the second thing users will read, so make sure the copy for your offer follows on nicely from your title.

3. Eye-Catching Images

Some users won’t bother to read your headline. But if they see an image that they relate to, they may be persuaded to give the landing page a second chance. Don’t just use any old stock image, however. Think of your image as a second headline. Make it powerful; make sure it shows off your product or offering and the benefit to the user if possible.

4. Killer Video

Do you know what’s better than images? Video! If a picture says a thousand words, how many words does a video say? Ten thousand? A million? However many it is, videos are a great way to increase conversion rates. In fact, research from Eye View Digital has shown that using video on landing pages can increase conversions by 86%.

5. Trust Indicators

These can be anything from testimonials and reviews to customer logos and Industry certifications. This is an especially important element if the goal of your landing page is to persuade users to buy a product. But even if you’re just trying to get more email sign ups, it is still a good idea to put trust indicators on your landing page.

6. Clear Call-to-Action

It’s no good having a landing page if users don’t know what to do on it. This is where your call-to-action (CTA) comes in. It should be clear, prominent and assertive. “Sign up here”, “Add to cart” and “Download now” are common calls-to-action that you will see across the web. As always though, your CTA should be tailored to your offering and your audience.

7. Post Conversation Page

When’s the best time to get a user to convert? When they’ve already converted. This is the goal of a post-conversion landing page. Once they’ve clicked the call-to- action and filled in their information, follow them up with another offer. Maybe this is a product upsell or a request to become a newsletter subscriber. Whatever it is, there’s no better time to strike than while the iron is hot. (Note: SharpSpring makes this easy with landing page funnels – a series of pages served up in sequence.) If you don’t have an applicable post-conversion offer, consider a thank you instead.

Bottomline

If you’ve gotten this far, all you will need is our free Ultimate Guide to Marketing Automation for  everything you need to know to start creating and optimizing landing pages for your website. The Marketing Dept. Platform makes it easy to get started. With pre-built templates and a drag and drop interface, you won’t even need a designer. Get out there, post a page and start getting leads today. Schedule a call!

Download our Creating Landing Pages That Convert Guide!

7 Ways You Can Use Dynamic Content

7 Ways You Can Use Dynamic Content

Time To Read: 3 minutes

7 WAYS YOU CAN USE DYNAMIC CONTENT

You may be thinking, what exactly is Dynamic Content? Simply put, it refers to elements of a website or email that change depending on a user’s information or past behavior. Ultimately, dynamic content creates a personalized experience for every individual user. So instead of everyone who lands on your site or receives your email seeing the same thing, leads may see something different depending on how they have interacted with your company before. 74% of users get frustrated with websites that don’t deliver personalized content. It’s not just a phase, it’s a large shift your business needs to apply effectively.

1. Landing Pages

Landing pages are a great way to convert users into customers. Consider the impact of delivering a personalized message to every user. The details will, of course, depend on the product. Start by integrating the lead’s name into the page design, and then reference products the lead has already used. Go one step further by personalizing the call to action. If a lead has already downloaded one of the opt-in rewards, for example, display another to ensure that she remains in the funnel.

2. Email

Delivering dynamic content to users in email campaigns is a great way to increase open rates and conversions. Again, there’s much more to personalizing an email than including the user’s name. Content can be changed depending on the user’s location or browsing history in the same way it works on your landing pages.

3. Forms

With dynamic content, a site can offer a better user experience by delivering personalized forms. When a visitor is identified as “known” versus “unknown,” the site can present variations on forms displayed or hide them altogether. For example, an unknown visitor might receive a form with a special offer whereas a known visitor might simply need to confirm his email address. Other website personalization can happen once someone is a known visitor. A known visitor might see a login page instead of a registration page.

4. Redirects

Another way to convert users into customers is by using redirects. If a user has been seeking more information about Hawaii, for example, he could be redirected to a page about Maui. Redirects can happen almost instantaneously, and the visitor may not even realize that they’ve been redirected.

5. Pop-Ups

You don’t have to rely on past behavior to deliver dynamic content to users. By using real-time signals, such as the time spent on a page, length of inactivity, scroll activity, or user clicks, you can deliver intelligent pop-ups to achieve a specific action. Usually, this will be to prevent a visitor from leaving the website without first entering into your sales funnel. Use this type of dynamic content to direct him to the best content based on his location.

6. Personalized Recommendations

Recommendations don’t just have to be product-related. You could also recommend content from your blog based on the articles a user has previously read. In essence, this helps to “free” content from the “confines” of repeat purchases and to ensure users see as many of your products as possible.

7. Dynamic Searches

On large websites with hundreds or thousands of pages, search bars can become user-unfriendly very quickly. Here, use individual user data as well as site-wide data to deliver a personalized, user-friendly experience. One method would be to suggest the most frequent search queries. Alternatively (or in addition), the site can deliver results based on a user’s previous preferences. For instance, a user might prefer a particular brand of clothing or only buy items in a particular pricing bracket.

Bottomline

There are many ways you can integrate dynamic content into your marketing strategy. Below you can download these seven examples, along with additional tips and information, but there’s no need to limit yourself to these! Test and experiment with different options for your business. The important thing to remember is to always make sure that the content you are serving is relevant to the user.

Download our Dynamic Content Go-to-Guide 2021 today!