Top 4 Ways to Maintain Your Website
Not only is it important to have a website and choose the right person to create it, as discussed in previous blogs, but maintaining it is what keeps your business and website relevant. This week, we are getting technical with websites. Here are the best ways to not only maintain your website but also make it relevantly dynamic.
Don’t Neglect Your Website
If you neglect your website, your audience will notice. It may sound basic, but we can’t stress enough how important it is to update your content and information frequently, because it gives life to your website. Remember, if your audience is trying to get a pulse on your company, they will go to your website first. Businesses will constantly change, but keeping your information updated on your website is crucial. It is frustrating to not have to correct information, whether contact information, staff, products, etc. It would be confusing for your customer and if you confuse them, you lose them. A great way to avoid website negligence is by tightly integrating your website with a digital expert. They will know what the market is doing for your industry.
Create Fresh Content
A practical way to provide fresh content is by rotating graphics and videos. A lot of the time, businesses just want to update their website, but if you can update the newest products or services, then it gets people more excited when it is done as the change occurs. Focusing on the user experience design and consistently seeking how to improve it will keep your website fresh as well. A team, whether in-house or out-sourced, that is continually checking how to improve the experience/ functionality is key. Sometimes things just break on a website and having a team to regularly seek improvements will elevate your online presence.
Run a performance check on your website on a consistent basis to make sure everything is running smoothly. Customers will automatically leave if your website is slow to load because the load expectation is within seconds. Check your 404s, also known as your website’s broken pages, that appear when there is something wrong and the page cannot be shown. Though it may not occur frequently, it is good to check since it would leave a bad impression on your prospective clients. A way to be proactive is by completing software updates. Businesses make the mistake thinking they don’t need to update if the website is not broken. Though it may not be broken now, it may break down the road after multiple updates are missed. These software updates help with SEO, performance, and security. The most important check would be to ensure your call-to-action is working because the contact form is the most valuable part of your website. Call-to-actions are the reason for your website since it allows someone to take the next step with your company. Issues with a call-to-action submission can cause confusion, which is the last thing you want your website to do.
Optimize for SEO
There are two ways your business can be found: paying google or having an up-to-date, fast, content-driven website that people visit. Search Engine Optimization (SEO) makes it happen. Even though there’s not an exact science to it, luckily there are a lot of things you can do to help your optimization. One practical way you can do is to use Google-friendly search terms in your headers and content. Make sure that your content lines up with what your business actually provides and that it is geared towards what your user intends to discover. You should also consider having a blog. Blogs are the driving force behind your website content. The proper way to optimize your website through blogs is by making sure it is resourceful, linking-structure, and back-links. It’s beneficial when you interlink within your own website or get your website linked to large, credible websites.
You don’t have to know everything about your website, but it’s important to reach out to an agency who are the experts and can guide you through the process. If you want to know where you stand online and how it stands against your competitors, fill out the form at greenfox.io/brand-assessment.