Optimize Your Marketing During COVID-19
Certain measures for uncertain times
In other words, uncertain times may present a good value buying opportunity for your business. COVID-19 is taking its toll and spreading fear or at least that’s what it seems. You may not have the virus (as most of us do not), but you’re preparing for your business to stop-gate the madness. So what do you do? How do you put things in place to ensure your business can carry on through this current world crisis? It starts with thinking through what could be. In other words, it’s time to double down.
First, for most of us, working remotely means more time on the internet. During this time of social distancing, consider digital marketing for your business as your first and best option. Why, you ask? Simple, you can sell your products while you sleep! Your store goes from a daytime operation to 24 hours a day, at least doubling your chance to sell the product you have.
your digital storefront
If you haven’t already, the time to move online is now (well actually it was years ago, but with many business owners advised to shut down their brick and mortars, the time for sure is now). Your website is your gateway to a digital storefront.
Chances are you pay good money for your physical storefront, so your customers feel confident you are a real deal business. The same is true for your website. This is the initial place that many consumers determine if they would like to do business with you or not.
If you know your website is dated, also slow and difficult to find on Google, it’s time to make a digital presence that works for you. Why not start now, while a web presence is downright mandatory.
Digital advertising strategy
If you already spend money on ads in places like Google and Facebook, then don’t do what your heart says. That’s right, I said don’t do what your heart says. During an economic downturn, the natural tendency is to stop and save.
Here’s the deal. There are about to be unreal amounts of people online. Those people are inevitably going to get bored working remotely, practicing social distancing for the next several weeks. Oftentimes, people who are bored spend time simply looking for something that interests them. Get in front of the consumer. Set aside a healthy budget for digital advertising that allows your business to be seen online.
As consumer patterns change during the COVID-19 era and the economy faces an upset, a digital marketing team can help you make sense of online traffic numbers and how best to achieve a conversion. Considering the current climate, the consumer, and adding the ability to digitally market yourself is the best way to see a return on your marketing investment now and for months ahead.
Social Content that Works
At least for the foreseeable future, businesses won’t be able to post pictures of staff lunches, birthdays, or the winner of our in-person drawing for a pair of gas station sunglasses.
Instead, let’s use this time to focus on high quality, engaging content. Genuine, intentional content is what we are missing in the business social media world. Buyers want to see what you have to offer and solve the problems they have. After all, that is what business is all about.
GreenFox can Help
It would be silly for me to leave you without some steps in how GreenFox can partner with you on each of these items. We have an in-house team that creates amazing marketing assets for our clients. Start by optimizing your website. It is the foundation for everything else being successful.
If you have any questions or concerns about your marketing, please feel free to reach out!