The Answer To Consistent Marketing

The Answer To Consistent Marketing

Time To Read: 4 minutes

THE ANSWER TO CONSISTENT MARKETING

CONSISTENCY IS KEY (PART 2)

Yesterday, we talked all about how being consistent is an issue in our world. Today, I want to give you very practical things that will help you not only be consistent but to think with the long term in mind!

1. Create a marketing plan

In most cases, marketing is a long term game, much like generational wealth. You can’t just start something and magically make money, you have to plan! So, you need to create a marketing plan. You need to write down and know the following:

Target Audience The message to that Audience The media you will use to reach that Audience The lead capture system The lead nurture system you will use Your sales conversion strategy How you will repeat all of this consistently

2. Understand the Life Time Value of a Customer/Client

When talking to clients, we like to refer to this as the LTV of a customer. LTV stands for Life Time Value. So, we want to know what is the Life Time Value of a customer or how much we will make from that one customer, over time. Let’s say I own a gym. At my gym I am running ads on google and Facebook. I don’t know how to do this myself, so I am paying this amazing ad agency I heard about called GreenFox Marketing. I’m paying them $2500/ mo which is quite a lot for my small business. However, I know the numbers to look at because I know what the LTV of a customer is. At my gym, on average people pay $100/mo for a membership, plus they get sports drinks a few times a month and they add on additional classes once or twice a month so their total per month averages out to about $150/mo. On average we have seen people cycle in and out about every 2 years due to moving or just being tired of working out. So we take 24 months times $150/ mo and we get $3,600. So, this month at my gym, because of GreenFox, we brought in 10 new clients. Now, this month I’m only going to make $1500 ($150 X 10 new clients) but we spent $2500 on marketing. So really, we lost $1,000 right? Well, yes, but no. If I look at it that way, then yes, I have lost money that month and I’m upset about it. But because I understand that marketing is about consistency and the long term game I am able to take my $3600 that I will make off of each of those 10 people over a 24 month period and see that the $2500 investment just made me $36,000. Had I done zero marketing and just been doing my normal thing, then those 10 people would have never walked in the door. So, I would not have spent $2500 on marketing but I also would have brought in $0. So this results in the following: No marketing = Saved $2500 this month, made $0 over 24 months Marketing = Lost $1,000 this month, made $36,000 over 24months Just remember this, most of the largest and most successful businesses you know didn’t make much if anything when they kicked off their marketing approaches but look at them now. (Fedex, Amazon, Tesla, ESPN etc.)

3. Reporting Reporting Reporting

You HAVE to know how your marketing efforts are going. Marketing is not a set it and forget it system. There is no way you can be effective in your marketing if you don’t review the data. At the end of the day if you can understand data and adjust, then you will be ahead of the ones that don’t review their data. Imagine going 6 months without looking at your income and expenses. Imagine going 6 months and not looking into how much money is in your bank. You would never do that, but unfortunately people in marketing and small business owners do this day in and day out. It’s all part of consistency. There is nothing super exciting about reviewing data. However, if consistency is the key to long term success, then simple tasks like reviewing data should not be an option, but a requirement in order to grow! You’ve got this! Consistency is no easy task, but that’s the whole point. Good things and positive steps in business rarely come without consistency! If you need help in this process, don’t hesitate to reach out!

The Fourth of July is ALMOST here! Check out this video production we made at The Harbor on Possom Kingdom Lake a few years back!

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Your Marketing Is NOT Consistent Enough

Your Marketing Is NOT Consistent Enough

Time To Read: 4 minutes

YOUR MARKETING IS NOT CONSISTENT ENOUGH

CONSISTENCY IS KEY

Do you remember being in High School? There was always that group of kids that got better grades than everyone, finished tests faster than everyone, had a better appearance than everyone else and more. There was also that group of kids that consistently barely passed, were the last ones to finish tests and didn’t really care about their appearance. Both of these had one word in common.

CONSISTENCY.

Both groups were consistent. On one hand group A consistently did their homework, showed up to school every day, and worked hard to actually learn what they were being taught. The second group on the other hand, consistently did not do their home work, frequently missed school and tried to learn just enough to pass the class. Later on in life, the ones who consistently work hard and stick to being focused, are the ones that magically end up wealthy. Actually, this isn’t Disney World, there is nothing magical about it. It is simply FORWARD CONSISTENCY.

There is a stat that says:

Millennials account for 4.6% of the nations wealth, despite making up the largest population of the work force. Also, in 1989 when boomers were the age of millennials now, they accounted for 21% of the nations wealth.

This translates to the previous generation bringing in 3 times the wealth that this generation does. After observing and researching this, I believe it comes down to the fact that this generation has a major FOMO problem (fear of missing out.) Have you ever done this?

You pop on the social media platform of your choice (for the 12th time today), just to see an old acquaintance of yours that you haven’t seen in 10 years, driving your dream car and living your dream life. You click over to their profile to see what they could possibly be doing to live this life. You see that they wrote a best selling book. You look back and think, “I made higher grades than them in English Class, I’m going to write a book so I can live that life!” So, you open up a new google doc and start laying out your thoughts. You start with chapter one and start writing all the things you think people want to read about. You do this for a few days and feel pretty good about yourself. You then travel back into the social media world during a lunch break just to see yet another friend that sells sports vitamins, driving a new Cadillac and you think to your self, “Self, I can sell vitamins too…” so the google doc goes to the folder with the other dead ideas that never got completed. You move on to making a WIX site for your new vitamin business. I mean, it has been 4 days and your book isn’t finished nor is it a best seller yet, so it is time to move on. Little do you know, your friend, the book writer, went through a season where they tried to start a business, and it failed miserably. They foreclosed on their house, lost everything they had, started over by researching how to flip houses. They got involved in groups of investors, listened to podcast every day, met with banks and lender until finally someone gave them money to flip a house. Their first flip lost them $10,000 and nearly bankrupted them. They tried again, and again until they figured it out. Eventually enough people asked them for advice that they finally decided they should write a book about it instead of wasting all their time giving the same answer over and over. So they started the book writing process and two years later they released the book. Come to find out they created wealth through not only finishing a book but from years of hardship that got them to where they are now. Unfortunately, all we saw was the part where they wrote a book and were suddenly killing it. What’s the lesson here? The lesson is, this is pretty much a daily experience for most of us. The fear of missing out is so strong that we go from one thing to the next trying to get a quick dollar. Very rarely do people find overnight wealth from a good idea. It almost ALWAYS comes from FORWARD Consistency. We are going to make this a two part blog! The practical steps from a marketing prospect are coming tomorrow!

The Fourth of July is ALMOST here! Check out this video production we made at The Harbor on Possom Kingdom Lake a few years back!

The Fourth of July is ALMOST here! Check out this video production we made at The Harbor on Possom Kingdom Lake a few years back!

Ready to Discuss Your Web Project?

Meet Our Newest Client

Meet Our Newest Client

Time To Read: 2 minutes

MEET OUR NEWEST CLIENT

Nothing is more honoring to us as a team, than when someone chooses us to represent their brand. THAT Flag Company was started by a Military Man, Jordan Dea and is ran by him and his dad, Tim. They are an amazing company that are truly built based on a strong foundation of believing in America and what this country stands for!

WHAT IS OUR TEAM PROVIDING?

1. Creative

Every good brand management partnership starts with good creative! Our team will be producing videography, photography, and graphic design for many pieces of this project, including but not limited to:

Social Media Posts Social Media Ads Google Ads Email Campaigns Website And more…

2. Digital Advertising

Digital Advertising is essentially defined as the practice of delivering promotional content to users through various online and digital channels. Our team will be providing just that! We will create and optimize digital ads for platforms such as

Google Facebook YouTube And more…

These ads are intended to point people right to (or back to) the website to potentially lead to a purchase of one of their flags.

3. Social Media Management

Social Media Management for business owners is HARD. It’s the last thing people think of doing, which basically makes it a place to brag about yourself when something really good happens. Well, with a following of over 37,000 people, we don’t want to waste the potential of their captive audience. We will be managing the day to day social media pages such as Facebook and Instagram. Our goal is to post creative, high engaging content that will lead the audience to the website to, you guessed it, make a purchase!

4. Being a TRUE Partner

Lastly, we are simply a partner to THAT Flag Company. Yes we are providing the above services, but more than that we are looking out for the best interest of the company as a whole. We will be providing thoughts, industry standards, ideas, and more. Our goal is for THAT Flag Company to feel like they have a full fledged marketing team behind them because at the end of the day, they do!

Last thing! Check out this Behind The Scenes video we made while filming their brand shoot!

Our newest client is a fun one! THAT Flag Company builds the most killer wooden and metal flags you have EVER seen! We are partnering with them to provide digital marketing services including Google, Facebook, and Youtube ads as well as manage their social media presence. The final video from this shoot will be out soon!

Ready to Discuss Your Web Project?

Is Your Customer Service Hurting Your Brand?

Is Your Customer Service Hurting Your Brand?

Time To Read: 3 minutes

IS YOUR CUSTOMER SERVICE HURTING YOUR BRAND?

At GreenFox, we spend a lot of time talking about what TO do to earn and retain business. You know, things like; have a good social media presence, create a website that is engaging, have amazing design assets like video, photography, graphic design etc. However, one of the most powerful things you can do is STOP.

Stop having bad customer service.

Since our business is literally to work with other businesses, we always ask this question; What is the one thing that makes you better than your competition? Nine times out of ten the answer is the same. Can you guess what it is?

“Our customer service is better than anyone else.”

What’s the problem with this statement? Well, if everyone is the best, then no one is the best. Very rarely do we find out that someone’s customer service is ACTUALLY, the best. In order to get us kicked off to a new, fresh perspective on Customer Service and how to make it, “the best.” Here are

FOUR PRINCIPLES TO MARKETING THROUGH CUSTOMER SERVICE

1. Make it Personalized

Try to use people’s names as much as possible
Eye contact
Have genuine conversation
Find something about THEM to talk about (shoes, clothes, car, tattoo, etc)

2. Be Competent

Sometimes bad customer service happens because we don’t know the answer to something, so we freeze up, get defensive, and give short answers. Knowing the answer is always best but when you don’t know the answer, here are a few things to do and not do.

Don’t say “umm”
Hesitation causes frustration, so be quick to say, give me one moment and I will get that answer for you.
Learn as much as you can. If you spend time learning about how many points per game Lebron has scored or the latest drama with the Kardashians, then surely you can spend a little time learning more bout the thing you spend your time doing 8+ hours/day.

3. Convenience is Key

Put processes in place to make it EASY to work with you and your company.
Eliminate frustrating processes
Make information just one click away. If people have to dig to find the solution to their problem, it is not convenient.

4. Be Proactive

Prepare for meetings
Think ahead to what questions you may be asked and have the answer ready to go.
Give your customers and clients an experience they aren’t expecting.
Don’t make your customers have to ask where the bathroom is. Give them good signage to get there.
Send updates on how their account or project is going before they have to ask for it.
Create timelines in the kick off phase of a project.

At the end of the day, if you get the same complaints and hear the same things every day and you are choosing to not do anything about it, that is bad customer service. Bad customer service leads to bad marketing of your business. Let’s all choose to be better this week! 

Ready to Discuss Your Web Project?

Marketing Automation vs. CRM

Marketing Automation vs. CRM

Time To Read: 2 minutes

MARKETING AUTOMATION VS. CRM

You may have done research comparing client relationship management (CRM) and marketing automation to see which fits your business best. Potentially investing in two different solutions will have you seek the actual difference to make the best decision. In this blog, we point out the differences between the two, provide a comparison sheet below, and demonstrate how you can use the differences to your advantage.

The Difference

To put it simply, CRM manages the sales pipeline process that includes individual emails, lead status tracking, task management, opportunity tracking, and pipeline reporting. Because CRM is opportunity management, it moves leads to opportunities and managing them, not offered by marketing automation.

Marketing Automation primarily focuses on digital email marketing and campaigns. It also manages lead activity tracking and scoring, along with landing pages and forms. Marketing automation’s core executes campaigns and doesn’t focus on tracking activity, form data, etc.

Key Things to Note

Marketing automation can feed information to CRM in the sales funnel. The leads of marketing automation include raw, viable, nurtured, active and marketing qualified leads. This is worked down the funnel to CRM, which includes sales accepted leads, opportunities, and closed/won. It is now possible to sync information both ways so that your marketing team knows what’s going on in sales while the sales and customer service teams know the marketing history of each prospect or customer that is interacted with.

The Advantage of Combining

For most businesses, it shouldn’t be a comparison of CRM and marketing automation to choose one over the other. Instead, it should be used in conjunction. SelectHub states that “one may think that the key difference between CRM versus marketing automation is that each platform manages database contacts at different stages in the marketing/sales cycle. This is no longer true.”

Bottomline

It’s not a question of either/or. You need both. It is critical and necessary to have a combination of CRM and marketing automation. Marketing automation is needed to allow marketing to manage digital campaigns and help prioritize leads. CRM is needed to help sales manage these leads and opportunities.

Here at GreenFox, we know combining CRM and Marketing Automation is crucial. That is why we offer The Marketing Dept. Platform. It literally gives you a full access platform for all your marketing needs. With the platform, users are able to have immediate access to the following from one single location.

Ready to Discuss Your Web Project?

How To Keep Your Website From Killing Your Business

How To Keep Your Website From Killing Your Business

Time To Read: 2 minutes

HOW TO KEEP YOUR WEBSITE FROM KILLING YOUR BUSINESS

Your business receives first impressions based on your website and the user experience it offers. Unfortunately, it is seen time and time again where clients suffer because of their outdated, not user-friendly, or even sometimes non-existing website. To keep this from being you, here is how you can keep your website from killing your business.

Well Built = Trust

Any reputable company has some kind of online presence. Websites build trust and loyalty with your audience. Evaluate and ask yourself the last time you searched for a service, did you choose to use the company with the outdated website, or did you choose the company with an engaging website? Let’s be honest, we tend to lean towards doing business with an attractive website.

It’s All About the UX

The experience on a website sets the tone for what to expect; it sets the tone for trust too. Consumers connect the experience of your website with the service that is expected to be received. You wouldn’t want your outstanding product or service to be dismissed because it’s associated with your confusing website, would you?

Diminish the Confusion

Your traffic and lead generations can be affected if the design strategy is not considered. Check if the following issues could be resolved with an updated or new website: non-readily contact information, confusing navigation, hidden important content, unclear call-to-action, and un-updated offered products or services.

Throw In Some Visual Appeal

Your business website is essentially your digital office. The organization is reflected by the impression your website gives. If the visuals, design, and structure are outdated, the target audience will make assumptions that your business cannot evolve with the product or services it offers as well. Take note of what works, what doesn’t, and what your website has outgrown.

Bottomline

We believe that a fully functioning, high-speed, lead-generating website is more important than your physical office or brick and mortar! You read that right. It is likely that you pay thousands of dollars per month to house a few employees and a few products. However, the website you have was likely not built by professionals and is simply an online page that houses the things you do. What it should offer is the solution to your future and current clients’ needs. It’s the website that stays open 24hrs a day, 365 days a year.

Websites that are built to tell clients about what you do is an old and outdated way of thinking. We believe your website should cause your future clients to take action. In order for your clients to take action, they need to be presented with something worth taking action on. That’s where a GreenFox Marketing, custom-built website is ready to help you grow!

Ready to Discuss Your Web Project?

7 Elements Of A High-Converting Landing Page

7 Elements Of A High-Converting Landing Page

Time To Read: 3 minutes

7 ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

Let’s start by being absolutely clear: your homepage is not a landing page. For that matter, neither is your product page, your pricing page, your contact page, nor even your about page. When we talk about landing pages from a marketing perspective, we are referring only to specific pages that have been expressly designed to achieve a particular goal. Typically, the goal will be to obtain the user’s email address and other personal information. But it could also be to download a PDF, register for a webinar or make a purchase. Whatever the goal is, the landing page should be solely focused on that goal. Here are 7 elements your landing page should obtain to be high-converting.

1. Captivating Headline

This is the first and possibly the only thing visitors will read. The headline is where you win or lose them. The key here is to explain the benefit you are offering to users in a single sentence. Don’t talk about features, talk about what they can achieve thanks to your offering. Make it all about the user. You should spend as much time on this single element as you do creating the rest of the landing page. Why? Because research has shown that over 90% of users who read your headline will also read your CTA.

2. Gnarly Offer

You could have the best landing page in the world, but if your offer sucks, users aren’t going to be converted. If your goal is to get new subscribers to your blog, you’ll probably want to give away something for free like an in- depth guide to your chosen topic. If you want people to sign up to your webinar, you’ll need to highlight why your webinar is so good. What is the user going to learn from you and how will it benefit them? This will be the second thing users will read, so make sure the copy for your offer follows on nicely from your title.

3. Eye-Catching Images

Some users won’t bother to read your headline. But if they see an image that they relate to, they may be persuaded to give the landing page a second chance. Don’t just use any old stock image, however. Think of your image as a second headline. Make it powerful; make sure it shows off your product or offering and the benefit to the user if possible.

4. Killer Video

Do you know what’s better than images? Video! If a picture says a thousand words, how many words does a video say? Ten thousand? A million? However many it is, videos are a great way to increase conversion rates. In fact, research from Eye View Digital has shown that using video on landing pages can increase conversions by 86%.

5. Trust Indicators

These can be anything from testimonials and reviews to customer logos and Industry certifications. This is an especially important element if the goal of your landing page is to persuade users to buy a product. But even if you’re just trying to get more email sign ups, it is still a good idea to put trust indicators on your landing page.

6. Clear Call-to-Action

It’s no good having a landing page if users don’t know what to do on it. This is where your call-to-action (CTA) comes in. It should be clear, prominent and assertive. “Sign up here”, “Add to cart” and “Download now” are common calls-to-action that you will see across the web. As always though, your CTA should be tailored to your offering and your audience.

7. Post Conversation Page

When’s the best time to get a user to convert? When they’ve already converted. This is the goal of a post-conversion landing page. Once they’ve clicked the call-to- action and filled in their information, follow them up with another offer. Maybe this is a product upsell or a request to become a newsletter subscriber. Whatever it is, there’s no better time to strike than while the iron is hot. (Note: SharpSpring makes this easy with landing page funnels – a series of pages served up in sequence.) If you don’t have an applicable post-conversion offer, consider a thank you instead.

Bottomline

If you’ve gotten this far, all you will need is our free Ultimate Guide to Marketing Automation for  everything you need to know to start creating and optimizing landing pages for your website. The Marketing Dept. Platform makes it easy to get started. With pre-built templates and a drag and drop interface, you won’t even need a designer. Get out there, post a page and start getting leads today. Schedule a call!

Download our Creating Landing Pages That Convert Guide!

7 Ways You Can Use Dynamic Content

7 Ways You Can Use Dynamic Content

Time To Read: 3 minutes

7 WAYS YOU CAN USE DYNAMIC CONTENT

You may be thinking, what exactly is Dynamic Content? Simply put, it refers to elements of a website or email that change depending on a user’s information or past behavior. Ultimately, dynamic content creates a personalized experience for every individual user. So instead of everyone who lands on your site or receives your email seeing the same thing, leads may see something different depending on how they have interacted with your company before. 74% of users get frustrated with websites that don’t deliver personalized content. It’s not just a phase, it’s a large shift your business needs to apply effectively.

1. Landing Pages

Landing pages are a great way to convert users into customers. Consider the impact of delivering a personalized message to every user. The details will, of course, depend on the product. Start by integrating the lead’s name into the page design, and then reference products the lead has already used. Go one step further by personalizing the call to action. If a lead has already downloaded one of the opt-in rewards, for example, display another to ensure that she remains in the funnel.

2. Email

Delivering dynamic content to users in email campaigns is a great way to increase open rates and conversions. Again, there’s much more to personalizing an email than including the user’s name. Content can be changed depending on the user’s location or browsing history in the same way it works on your landing pages.

3. Forms

With dynamic content, a site can offer a better user experience by delivering personalized forms. When a visitor is identified as “known” versus “unknown,” the site can present variations on forms displayed or hide them altogether. For example, an unknown visitor might receive a form with a special offer whereas a known visitor might simply need to confirm his email address. Other website personalization can happen once someone is a known visitor. A known visitor might see a login page instead of a registration page.

4. Redirects

Another way to convert users into customers is by using redirects. If a user has been seeking more information about Hawaii, for example, he could be redirected to a page about Maui. Redirects can happen almost instantaneously, and the visitor may not even realize that they’ve been redirected.

5. Pop-Ups

You don’t have to rely on past behavior to deliver dynamic content to users. By using real-time signals, such as the time spent on a page, length of inactivity, scroll activity, or user clicks, you can deliver intelligent pop-ups to achieve a specific action. Usually, this will be to prevent a visitor from leaving the website without first entering into your sales funnel. Use this type of dynamic content to direct him to the best content based on his location.

6. Personalized Recommendations

Recommendations don’t just have to be product-related. You could also recommend content from your blog based on the articles a user has previously read. In essence, this helps to “free” content from the “confines” of repeat purchases and to ensure users see as many of your products as possible.

7. Dynamic Searches

On large websites with hundreds or thousands of pages, search bars can become user-unfriendly very quickly. Here, use individual user data as well as site-wide data to deliver a personalized, user-friendly experience. One method would be to suggest the most frequent search queries. Alternatively (or in addition), the site can deliver results based on a user’s previous preferences. For instance, a user might prefer a particular brand of clothing or only buy items in a particular pricing bracket.

Bottomline

There are many ways you can integrate dynamic content into your marketing strategy. Below you can download these seven examples, along with additional tips and information, but there’s no need to limit yourself to these! Test and experiment with different options for your business. The important thing to remember is to always make sure that the content you are serving is relevant to the user.

Download our Dynamic Content Go-to-Guide 2021 today!

4 Ways To Get Facebook Ads Approved

4 Ways To Get Facebook Ads Approved

Time To Read: 3 minutes

4 WAYS TO GET FACEBOOK ADS APPROVED

According to Hubspot, 78% of American consumers say they’ve discovered products on Facebook in the past. If you’ve ever tried to do anything Facebook-related with your business, you probably know and have experienced how daunting it can be to get it approved. Facebook is particular, and though you have to jump through hoops at times, it’s worth it because of the level of exposure and vast demographic audiences. There is many ways your business can get Facebook Ads approved that will generate awareness, bring in leads, and convert prospects; here’s just a few.

1. More Visuals, Less Text

Facebook’s ad policy requires ad images that do not have text over 20% of the area. It can be tempting to display as much information as possible, but be strategic and only use text that is needed. Allow the visuals and minimal text to drive the audience to navigate toward an effective landing page, where it will give them all the information they need. We recommend sticking with your branded campaign. Develop your campaign, the word verbiage, tagline, etc., that will make it easier to know what to include for it to all line up and make sense.

2. Clear Call to Action

Think through what you want your audience to do next. The entire ad should be centered and designed around the call to action. Do you want them to like your Facebook page, download a free template, or sign up for a newsletter? Be clear about what you want your audience to do next and then make it extremely easy and understandable for them to follow through. According to AdRoll, adding a call-to-action button boosts the click-through rate by 2.85 times.

3. Relevancy is Key

Facebook Pixels and extensive ad targeting options make it incredibly easy to promote relevant offers or content. It takes effort upfront but making your ad hyper-targeted will make it better and more effective since it is based on the audience’s past likes and site activity. Though we encourage hyper-targeted ads, we also warn of over-personalization. Harvard Business Review published a study that found when “unacceptable, third-party sharing had occurred, concerns about privacy outweighed people’s appreciation for ad personalization.” Don’t make users feel uncomfortable with your ads by making them feel like their personal information was accessed.

4. Add Value to Your Ad

What is encouraging your target audience to click through your landing page? Make sure it is something that your audience wants or will benefit from. Whether you’re providing information they need, a solution to their problem, or offering a great deal, it all helps lead your audience to your landing page.

Bottomline

Facebook’s goal is for users to have a positive experience when interacting with ads, which is why ads are manually reviewed. By using more visuals with less text, providing a clear call to action that offers value, and keeping it relevant will ensure a positive experience for your visitors, along with a strong conversion rate.

At GreenFox, we know getting Facebook Ads approved can be a hassle, along with other platform ads. We work to improve social media marketing and keep up with the constant changes in requirements and effectiveness. Learn more about how GreenFox can help improve your paid social media marketing strategy.

4 Ways to Make Your Marketing email stand Out

4 Ways to Make Your Marketing email stand Out

Time To Read: 3 minutes

4 WAYS TO MAKE YOUR MARKETING EMAIL STAND OUT

Now that you know the key elements to mastering email content creation, you are in a great position to adjust certain components of your strategy that will make them stand out. The email marketing world is competitive so to get an advantage, perform tests to help you understand how to stand out in your audience’s inbox and what specifically drives them to open, read and click your strategic emails. At GreenFox, it is our goal to set up businesses for successful email marketing strategies, so here are four ways your business can make your marketing email stand out.

1. Change Up Your Sender Name

Don’t limit yourself to only using your company name or sticking to one team member when it comes to the “from” name. Get creative! According to Influence&CO., “friendly froms” can increase open rates significantly. They did a trial and found that “friendly froms” received 144% more total opens and enjoyed a 168% greater unique open rate. This increase in opens also translated to 60% more click-throughs and 11% more conversions. Get specific with the name, like including a job title or department name to help ad a description to the employee’s name. Try different formats to find out which works best for your audience.

2. Make Your Subject Lines Visually Stand Out

Most companies treat their subject line too literally and it keeps messages from being opened. Don’t let this be you! It’s all about catching your audience’s attention as they scroll through the endless amount of unread emails for the day. Of course, verify your subject line reflects the content of your email, but also make sure it matches your business’ voice, tone, and style. Is your business humorous? Emoji-loving? Rock the caps lock text? Find what stands out for your business.

3. Customize the Preview Text

Did you know that though the email preview text is auto-populated you can customize it? That’s right, you can use this text real estate as another way to stand out. It may take some effort and code to do it (depending on who your email platform is), but it is worth it. Stand out by using white space through a short description. You can also use humor or even start a sentence with the “from” name, keep the sentence going with the subject line, and end the sentence with preview text. Think outside the box.

4. Get Creative with Your CTA

A lot of times, businesses make their CTA too literal. Your entire email should be intentional and that definitely applies to the areas where you ask your readers to take action. Be clever to entice your readers to click. Use attractive colors and even get creative with the button copy. For example, your email can be about “the secrets to communicating better with stakeholders” and your CTA button can read, “Enter the Chamber of Secrets.”

Bottomline

Email marketing best practices are in place for a reason but don’t hesitate to experiment and think outside the box. It’s about testing and adjusting your strategy. What works for your audience, what doesn’t work? Give yourself ample time to be creative in standing out. You may think the “from” name, subject line, preview text, and CTA button copy are minor things, but it can be just the details that get your audience to engage with your message.

At GreenFox, we know email marketing success can be found in the smallest of details. We work to improve the email marketing and campaign design for large and small businesses. Learn more about how GreenFox can help improve your email marketing strategy.

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