4 Ways to Make Your Marketing email stand Out

4 Ways to Make Your Marketing email stand Out

Time To Read: 3 minutes

4 WAYS TO MAKE YOUR MARKETING EMAIL STAND OUT

Now that you know the key elements to mastering email content creation, you are in a great position to adjust certain components of your strategy that will make them stand out. The email marketing world is competitive so to get an advantage, perform tests to help you understand how to stand out in your audience’s inbox and what specifically drives them to open, read and click your strategic emails. At GreenFox, it is our goal to set up businesses for successful email marketing strategies, so here are four ways your business can make your marketing email stand out.

1. Change Up Your Sender Name

Don’t limit yourself to only using your company name or sticking to one team member when it comes to the “from” name. Get creative! According to Influence&CO., “friendly froms” can increase open rates significantly. They did a trial and found that “friendly froms” received 144% more total opens and enjoyed a 168% greater unique open rate. This increase in opens also translated to 60% more click-throughs and 11% more conversions. Get specific with the name, like including a job title or department name to help ad a description to the employee’s name. Try different formats to find out which works best for your audience.

2. Make Your Subject Lines Visually Stand Out

Most companies treat their subject line too literally and it keeps messages from being opened. Don’t let this be you! It’s all about catching your audience’s attention as they scroll through the endless amount of unread emails for the day. Of course, verify your subject line reflects the content of your email, but also make sure it matches your business’ voice, tone, and style. Is your business humorous? Emoji-loving? Rock the caps lock text? Find what stands out for your business.

3. Customize the Preview Text

Did you know that though the email preview text is auto-populated you can customize it? That’s right, you can use this text real estate as another way to stand out. It may take some effort and code to do it (depending on who your email platform is), but it is worth it. Stand out by using white space through a short description. You can also use humor or even start a sentence with the “from” name, keep the sentence going with the subject line, and end the sentence with preview text. Think outside the box.

4. Get Creative with Your CTA

A lot of times, businesses make their CTA too literal. Your entire email should be intentional and that definitely applies to the areas where you ask your readers to take action. Be clever to entice your readers to click. Use attractive colors and even get creative with the button copy. For example, your email can be about “the secrets to communicating better with stakeholders” and your CTA button can read, “Enter the Chamber of Secrets.”

Bottomline

Email marketing best practices are in place for a reason but don’t hesitate to experiment and think outside the box. It’s about testing and adjusting your strategy. What works for your audience, what doesn’t work? Give yourself ample time to be creative in standing out. You may think the “from” name, subject line, preview text, and CTA button copy are minor things, but it can be just the details that get your audience to engage with your message.

At GreenFox, we know email marketing success can be found in the smallest of details. We work to improve the email marketing and campaign design for large and small businesses. Learn more about how GreenFox can help improve your email marketing strategy.

6 Ways To Master Email Content Creation

6 Ways To Master Email Content Creation

Time To Read: 3 minutes

6 WAYS TO MASTER EMAIL CONTENT CREATION

A lot of the time, you will gain email marketing tips about what marketers think your email should consist of, not subscribers. It can be hard to decipher what truly is the best email content that will get your target audience to participate in the call-to-action. When you or your marketing director create an email campaign, there must be a shift from your business incentives to your target audience’s motivations. They are not subscribing or opening your emails to help you out, so you need to set up your marketing email to provide what your audience is looking for. There are 4 ways your business can eliminate destructive elements in your email marketing campaigns, increasing the satisfaction and loyalty of your subscribers.

1. Bridging the Gap

As EmailMonks puts it, you could probably agree that an email to a marketer is about ROI, open & increase click-through rates, low unsubscribe rates, large subscriber base, improved customer touchpoint, and conversion rates. Though these are all reasonable things to consider, you cannot forget about the subscriber’s perception. For a subscriber, an email is about discounts, visually pleasing design, exclusivity, copy customization, and a hassle-free experience. See a large difference? To be successful with your email content, you must create it by bridging the gap.

2. Be the Expert

Give them what they want to know, and go a step further by giving them information they didn’t know they needed. Take note of what people typically ask about or the problem they need solved when they come to you for your service or product. It gets your target audience to view you as the expert, and trust is then developed.

3. Offer Discounts, Sales, or Freebies

Offers are effective if you don’t have a minor sale going on all the time. Consider doing a large sale, discount, or freebie every other month or every quarter. It keeps your audience subscribed because they know your business is good about offering them desirable perks. They also plan to shop or use your services during that time. We see it again and again that a significant promotion (over 10% off or even free queso) will satisfy your customers.

4. Personalize Content

First name personalization captures your audience’s attention but go a step further. Send a tailor-made email that resonates with your target audience. Make them feel special and like you’re listening to them, for example, giving them outfit suggestions if you’re a retail shop. According to EmailMonk, 91% of email marketers get improved open and click-through rates from email personalization. Your content must be short and sweet to keep from overwhelming them with unnecessary information. Know what part of the buying cycle your recipients are in. As EmailMonk suggests, ensure that every email you send is relevant to every subscriber based on their preferences, browsing and purchase history, or products left in their cart.

5. Attractive Call-To-Actions

Remove distractions from your email. Resist the temptation to offer multiple things at once in hopes that the audience will choose something. This creates an overwhelming experience and makes the call-to-action unclear. Think about the email’s objective and write your content around the thing you want your reader to do. Make sure you strategically create content, design, and graphics that are attractive to the target audience. You want to grab their attention to be curious about the CTA. Keep in mind that it must direct them to the proper place or provide what you say you will provide them with. There is nothing worse than confusing your audience and losing their interest.

6. Proofread Aggressively

Nowadays, there are so many helpful tools that can help with this. You should rely both on software and a human editor. Grammar software help with minor catches or even can guidance. Be sure to still have someone proofread your emails, preferably twice! Often, context is not something software can understand or pick up on, which is why we encourage it so that your content quality feels personal and not automated.

Bottomline

Your subscribers should be influencing your email marketing content creation and will create interest with your prospective audience. Script a foolproof email campaign by bridging the gap between what marketers think an email should contain and what the subscriber thinks. Offer expert content, discounts/freebies, personalized information, and attractive call-to-action. Apply these email content tips to your email marketing campaigns to enhance the chances of conversions.

At GreenFox, we know email marketing success is dependent on content creation. We work to improve the email marketing and campaign design for large and small businesses. Learn more about how GreenFox can help improve your email marketing strategy.

5 Ways Chatbots Improve Your Website UX

5 Ways Chatbots Improve Your Website UX

Time To Read: 3 minutes

5 WAYS CHATBOTS IMPROVE YOUR WEBSITE UX

We have artificial intelligence in our daily lives and may not even realize it. In digital marketing, artificial intelligence (AI) is doing a meta-analysis of broad-spectrum data sets and then using that data to make its own decisions. Techgrabyte shares “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.” It is a big deal that feels far out but is actually here. We are currently in it. If you own a business you absolutely can’t miss what’s going on right now in the AI field and how it is a part of the future of digital marketing.

One AI option that more and more business are turning to are chatbots. It has shown to improve user experience and automate communication with potential customers. Chatbots are not a new concept but now have more ability to have “real” conversations. It is improving UX (user experience) for marketers across all industries. We foresee it being a normal part of the average user experience. In fact, according to SharpSpring, 38% of people say they prefer to speak with a bot compared with a real human being. There are many ways that chatbots improve website UX; here are just a few.

1. Seamless 24/7 Contact

It is all about convenience when it comes to providing a stellar user experience. Chatbots provide support to customers ‘after hours’ and meet the audience’s desire to have information instantly. Chatbots are programmed to respond through naturally-developed conversation. Availability, whenever the customer needs assistance, adds a major value that overall improves website and company experience.

2. Better Digital Customer Service

Customer experience is only getting better because of AI, especially chatbots. The whole point of chatbots is to create a custom experience systematically and efficiently. Chatbots allow businesses to provide a more interactive and personalized purchase experience through an increasingly accurate ability to analyze consumer behavior. Most customers do not like calling customer support, so providing an easy and natural alternative will provide a better experience.

3. Interactive Branding

The good thing about chatbots is that your business has full control over programming them. Design chatbots around your brand personality and company voice and tone. The goal is to provide a cohesive impression for customers, so don’t be afraid to add humor or charm if it fits within your brand. Your business can be as straightforward or fun as you want. Use chatbots to leave a memorable impression.

4. Automating Lead Generation

Chatbots can be programmed to receive information, not just provide it. If included in the chat lineup, a chatbot can qualify a lead based on initial questions. We encourage your business to request an individual’s email address once qualified and gather this information for a sales rep. Chatbots help turn the manual process into an automated process.

5. Replace Irrelevant Technology

As previously stated, your target audience wants information fast and with minimal effort. The ease of retrieving information is attractive and is what makes your website UX better. Reinvent or replace the outdated technology on your website with chatbots. Think through how your current website and technology infrastructure’s design. If it is not providing easy support, replace it with relevant technology.

In Our Experience...

GreenFox has a client who gained a one million dollar lead because of chatbots incorporated in their website. Another significant impact it is making is through brand-focused chatbots in social messaging platforms; Facebook took the lead by creating a bot specifically designed for businesses to integrate into their messaging service. People want to be taken care of. It is important for them to feel like they are interacting with you at any time of the day. There are many options for chatbots to be integrated into your website.

Bottomline

The key to better UX is through better digital customer service, which can be easily implemented through chatbots. Using chatbots positively changes your digital architecture by providing 24/7 support, better digital customer support, making your brand interactive, automating leads, and replacing irrelevant technology. Verify that your chatbots include interaction style, menus and resource links, conversations that guide, carousels, and personalization.

At GreenFox, we know automated marketing through chatbots can improve your website user experience. We work to improve the digital marketing and technology infrastructure design for  large and small businesses. Learn more about how GreenFox can help improve your digital strategy through your user experience.

2021 Social Media Trends: Socially Conscious Marketing

2021 Social Media Trends: Socially Conscious Marketing

Time To Read: 3 minutes

2021 SOCIAL MEDIA TRENDS: SOCIALLY CONSCIOUS MARKETING

Last year has shown to rock the social media landscape. 2021 has brought unexpected changes that your business can use to its advantage. Over the last few weeks, we dove into social media trends that your business should consider implementing. Some of the trends we shared with you may have been foreign, while others you may have seen but with a new twist. Look back at previous blogs as we made recommendations for your business digital strategy that can make your brand relevant this year.

Over the last few months, we covered the marketing strategies of remixing, memetic, nostalgic, conversational, adaptation, old-school marketing, and brand transparency. We wanted to wrap up the 2021 social media trends with socially conscious marketing. Last year’s hit of the pandemic revealed how the socially conscious generations, Generations Z and Alpha, had an impact on brands, society as a whole, and even politics. This year, companies are realizing that in order to refrain from becoming obsolete or irrelevant, they must engage more with socially conscious topics.

Analysis of Socially Conscious Trend

Hubspot says that “Politics, equality, education, mental health, finance, changing food trends are proliferant conversations on social media. These topics are critical to [the Z and Alpha] generations, and social media is their way to bring them to attention.” The rise of these socially conscious consumers is expected to grow since Gen-Z is now moving toward adulthood and will soon enter the workforce.

Align Your Brand with a Cause

According to Forbes in 2019, “88% of consumers want to support brands that have social causes aligned with their product/service.” It’s no longer acceptable to only have it included in your mission statement; it is now profitable to have purpose-driven campaigns. The number of consumers that expect action, not just lip-service, is rising and they gravitate towards companies that show it. Take a note from Nike, where they are using a socially conscious strategy that is making a difference with their powerful messaging.

Brand Connection to Your Audience

You must understand your target audience and discover the social issues they care about. Choose your topic wisely and make sure it lines up with your brand. Your business must be authentic and plan to take action toward the cause. Your target audience will sense if it is not sincere and write you off as a service/product option.

Make Your Marketing Mission-Focused

According to Hubspot, “A mission-led marketing campaign will connect with the audience on a more emotive level, creating stronger brand resonance.” Advertising is not seen the way it used to by Millennials and younger generations. They express that it doesn’t build trust and instead feels pushy. Focus on your business mission and build trust as a company that cares.

Go (Cautiously) All-Out

Take your time building out your socially conscious cause and strategy. It must be something your business feels passionate about and ties into your mission. Be fully committed to your chosen cause and go all out. Monitor responses. You won’t always please everyone but make sure the tone and timing of the message aren’t off.

Even If You Don’t Implement Socially Conscious Marketing…

If your business brand doesn’t market around a social issue or inclusivity, that doesn’t mean you won’t be dinged for not speaking out. Younger generations research if companies are making efforts toward issues. If a company is not, the chance they will become a customer decreases. There are times they can become negative if they find something that is not up to par, so make sure your website is up to date and relevant.

The Future of Socially Conscious Marketing

Brands have started shifting their marketing toward more cause-driven messaging. Brands that act superficially when it comes to socially conscious marketing will be called out by consumers and lose potential customers. Brands that authentically engage with issues that their customers care about will thrive with younger generations.

Bottom Line

As younger consumers become more socially conscious and express it on social media platforms, they are increasingly engaging with authentic brands that are making efforts toward change. Take that to your advantage and build trust with your audience through your business cause. For your business success, implementing socially conscious marketing into your business social media strategy is a wise move for 2021.

2021 Social Media Trends: BRAND TRANSPARENCY

2021 Social Media Trends: BRAND TRANSPARENCY

Time To Read: 3 minutes

2021 SOCIAL MEDIA TRENDS: BRAND TRANSPARENCY

Last year has shown to rock the social media landscape. 2021 has brought unexpected changes that your business can use to its advantage. Over the next few weeks, we are going to dive into social media trends that your business should consider implementing. Some of the trends we will share with you may be foreign, while others you may have seen but with a new twist. Follow along with us as we make recommendations for your business digital strategy that will make your brand relevant this year.

Over the last few weeks, we covered the marketing strategies of remixing, memetic, nostalgic, conversational, adaptation, and old-school marketing. We thought it was important to include brand transparency. Becoming a brand that highlights truth will develop trust with customers in the recent rise of digital disinformation. It’s no secret that social media blurs the line between fact and fiction, but with the continued uncertainty of the COVID-19 health crisis, misinformation and fake news has increased significantly. Be a brand that helps silence fake news by providing truth, accuracy, and transparency.

Analysis of Brand Transparency Trend

According to Hubspot, from February 2020 onwards, mentions of fake news, misinformation, and conspiracy theories increased dramatically. Consumers could not identify an authoritative source they felt they could trust, leading to an influx of people seeking trustworthy brands. Tim Williamson, Managing Director of APAC, Telum Media, says, “Trust and authenticity will be key themes. Weary consumers are gravitating to trusted media brands to help navigate uncertainty. The tech giants are under greater public scrutiny. There is an opportunity for brands and marketing and communications teams to build trust by engaging authentically with their audiences.”

Be Transparent

Hubspot shares “66% of consumers state that brand transparency is one of the most attractive qualities in a brand.” Position your business to be open and honest about your brand, behind-the-scenes, etc. Consumers will appreciate it and be refreshed by the willingness to share.

Secure Your Business Platforms

Hackers don’t hesitate to take over authentic channels to share false information, especially if you’re business has a trusted foundation. Ensure your channels, social media accounts, email platform, and other communication platforms are secured.

Monitor What Your Business Shares

If your business hasn’t already, put in place communication guidelines. Ensure your team knows that they must be certain of a source’s authenticity before sharing it or posting it. Don’t assume something is accurate information; dig deeper and fact check.

Constantly Check Account Access

Check who controls your social media accounts, and verify that rogue employee, or recently made ex-employees don’t take over your channels. Minimize admin access to your accounts, and have a plan in place if there is about to be a shift in positions.

The Future of Brand Transparency

Expect the continuation of social media channels to actively tackle misleading information. Hubspot says, “It’ll be a challenging task [to tackle disinformation], as platforms find the balance between transparency, open communication, and managing the issue, so expect numerous fixes to appear throughout 2021 as a fitting solution is found.”

Bottom Line

As consumers become more discerning about disinformation on social media platforms, they are increasingly engaging with authentic and more real content. Take that to your advantage and build trust with your audience through your social media content. For your business success, implementing brand transparency into your business social media strategy is a wise move for 2021.

2021 Social Media Trends: Old-School Marketing

2021 Social Media Trends: Old-School Marketing

Time To Read: 3 minutes

2021 SOCIAL MEDIA TRENDS: OLD-SCHOOL MARKETING

Last year has shown to rock the social media landscape. 2021 has brought unexpected changes that your business can use to its advantage. Over the next few weeks, we are going to dive into social media trends that your business should consider implementing. Some of the trends we will share with you may be foreign, while others you may have seen but with a new twist. Follow along with us as we make recommendations for your business digital strategy that will make your brand relevant this year.

Over the last few weeks, we covered the marketing strategies of remixing, memetic, nostalgic, conversational, and adaptation. This week, we are focusing on how your business brand and social media marketing should adopt old-school strategies. Just like fashion trends, marketing techniques circulate and make a comeback, especially during times of uncertainty. In 2021, the rise of old-school marketing will occur with brands going back to a simpler way of communicating and engaging with consumers.

Analysis of Old-School Marketing Trend

Hubspot shares, “old-school marketing tactics such as newsletters and podcasts may lack the finesse of more recent methods, but they’re easy to establish by marketers and most importantly, easy to consume by customers. 55% of Americans now listen to podcasts, while newsletter mentions were up 14% during the lockdown.” This year, we will see continued growth in these methods.

Newsletters to Nurture Leads

Hubspot has shared that “31% of B2B marketers say newsletters are best for nurturing leads. With creative segmentation of your database, you can have hyper-personalized messaging that really cuts through to the information that your consumers are looking for.” Newsletters are a great way to increase customer loyalty and move prospects into the sales funnel. Be sure to effectively harness the power of newsletters.

Podcast Production

Podcasts have become a broad marketing tool. It is another effective old-school method to build consumer relationships. Feel free to get creative! Set up interviews with guests that your target audience would like to hear from. Use it as an opportunity to connect with prospective customers.

Multiple Points of Connection

Work across multiple channels. Combine newsletters and podcasts with TikTok, Instagram, and Facebook content. Bring on an omni-influencer who has multiple connection points with their audience. This is a great strategy for maximum engagement and impact.

Social Listening

Audio analysis ensures that you won’t miss a brand mention. Social listening is important, but with the rise of voice usage in podcasts and social media, spoken mentions could be missed. Collaborate with advanced social analytic platforms that include audio analysis.

Future of Old-School Marketing

Like trends mentioned in previous weeks, this social media strategy trend is about building communities. Hubspot states that “it isn’t about how the content is shared— it’s that the content is good and easy to access making for a great user experience. Expect brands to focus more on providing consumers with more content to fulfill their information voids with a particular focus on content over style.”

Bottom Line

With the absence of a physical office, podcasts, blogs, and newsletters allow a trust to be built up. There are a deep audience engagement and strong host/listener rapport that come with old-school marketing. For your business success, implementing old-school marketing into your business social media strategy is a wise move for 2021.

2021 Social Media Trends: Adaptation

2021 Social Media Trends: Adaptation

Time To Read: 3 minutes

2021 SOCIAL MEDIA TRENDS: ADAPTATION

Last year has shown to rock the social media landscape. 2021 has brought unexpected changes that your business can use to its advantage. Over the next few weeks, we are going to dive into social media trends that your business should consider implementing. Some of the trends we will share with you may be foreign, while others you may have seen but with a new twist. Follow along with us as we make recommendations for your business digital strategy that will make your brand relevant this year.

Last month, we covered the marketing strategies of remixing, memetic, nostalgic, and conversational. This week, we are focusing on how your business brand and social media marketing should adapt to the changes large platforms are moving towards. In 2021, the dominant social media platforms of today will continue to be just as significant as they were in the past. Nowhere in sight do we see “dying” platforms as we experienced with MySpace. Because of their adaptations, their significance is unlikely to drop in the coming years. We recommend you take a page from their playbook and adapt your social media strategy as well.

Analysis of Social Media Platforms

Currently, the three biggest social media platforms include Facebook, Twitter, and Instagram. Hubspot shares that despite differences in audiences, demographics, and users, these channels hold similar positions in consumers’ minds, and it’s extremely unlikely they will lose that dominance. Hubspot adds that these platforms have the size and capabilities to adapt quickly to changing trends and consumer habits. Releasing new features helps large social media platforms react to trends, giving your business the opportunity to do the same.

Go All-In and Adapt

If you haven’t already gone all-in with social media platforms, especially using the new features they release, then you’re not using this free marketing tool to its full potential. The channels are growing in numbers and in reaching audiences. Your business needs to be a part of that.

Use What Fits Your Brand Best

It is tempting to use all the platforms under the sun for your marketing strategy because it is free. Resist this and instead find platforms that fit your brand best. Find where your target audience spends most of their social media time and place all your efforts there. If your audience has a larger spectrum of demographics, a safe place to push your marketing efforts would be in Facebook, Twitter, and Instagram. These large platforms are the main places that large and broad audiences spend their time.

Adapt Along With Platforms

Study the platforms your business uses. If you become an expert at the features available, you’ll be able to use them more effectively. The strategy doesn’t stop at becoming familiarized with it; it comes from reviewing what features your audience engages more with on each platform. It may be difficult to adjust the strategy you’re used to, but it’s about being the most effective. Don’t place efforts in an Instagram post if your audience is mainly spending their time on Instagram stories.

Channel Monitoring

Channel monitoring helps if your audience is changing. According to Hubspot, “these analytics will give you vital consumer insights, which can help influence your content ideation and planning. While native analytics give you an overview of each channel, a complete channel monitoring solution makes the process much simpler.”

Paid Social Media Monitoring

Monitor paid social media if you are investing in it. Paid and organic social media are effective when they are aligned in your marketing strategy. Both should be included in campaign strategies. Monitoring provides data of what is and isn’t working, which then can provide adjustment recommendations for the campaign, social media strategy, and other marketing efforts.

Future of Social Media Platforms Adaptation

Hubspot states that you can “expect to see these major platforms continue to dominate the landscape, even encapsulating more elements into their structure (such as Facebook’s acquisition of GIPHY). Though things are unsettled now, they will remain a vital element of every marketing strategy, especially earned and paid marketing.”

Bottom Line

In 2021, large social media platforms will continue to have a grip on the social media market, adapting to new trends and implementing new features. Because of this, we highly recommend using these strong marketing outlets and adapting as they change. For your business success, adapting your business’s social media strategy to these social media platforms is a wise move for 2021.

2021 Social Media Trends: Conversational Marketing

2021 Social Media Trends: Conversational Marketing

Time To Read: 3 minutes

2021 SOCIAL MEDIA TRENDS: CONVERSATIONAL MARKETING

Last year has shown to rock the social media landscape. 2021 has brought unexpected changes that your business can use to its advantage. Over the next few weeks, we are going to dive into social media trends that your business should consider implementing. Some of the trends we will share with you may be foreign, while others you may have seen but with a new twist. Follow along with us as we make recommendations for your business digital strategy that will make your brand relevant this year.

So far, we have covered remixing, memetic, and nostalgic marketing. This week, we are targeting your business’ audience engagement and retention through conversations and connections. Hubspot defines conversational marketing as a method of engaging customers through conversations—chatbots, social messaging, calls, and more. Building relationships through personalized, one-to-one content. In order to be effective in 2021, your business will need to shift its marketing strategy from prioritizing sales to customers to instead provide information and engagement that drive retention.

Analysis of the Conversational Trend

As Hubspot puts it, brands can no longer shout their messages into the void and hope for the best. The pandemic has made it to where consumers would rather have conversations, shifting your business to create sales by building relationships. Technology advancements are making it possible to have a more personalized conversation with your audience. According to Hubspot, technology is starting to catch up with the conversational marketing potential, with more AI-powered solutions, omnichannel conversations with hyper-realistic chatbots are now possible, enabling conversational marketing’s full potential this year.

Consumer Conversations

Conversational marketing has a lot to do with how you position the business brand. Content must allow a way for your audience to start a conversation with the business. Use chatbots, direct messaging, live-streamed demos, and even questions on Instagram and Facebook stories.

Listen, Understand, and Engage

Replicate an in-person conversation when it comes to your business marketing strategy. Traditional marketing had a way of hardly listening to the consumer. On the other hand, conversational marketers do not dominate the conversation and instead listen and strive to understand. Use the information taken in when listening because it makes the interaction feel authentic; each builds on the ones before it. The essential part of this type of marketing is engagement. Aim for intimate, personal trading of information.

Tone of Voice

Give your brand a human side! Lose the sales-talk and create a tone that is approachable, conversational, and engaging. Implementation of this combination will bring a human voice to your business social media. Your business audience will more likely connect with your brand if they feel like it’s an authentic conversation and it doesn’t feel like it’s sales-driven.

Single Source of Truth

According to Hubspot, it is beneficial to integrate your customer service data, from chats, emails, and calls, into your analytics platform. “This will provide additional insights into all aspects of your customer journey, from identifying key messages that engage consumers, revealing pain points causing speed bumps in the sales process, to postsales complaints that could cause impact on your brand.”

Future of Conversational Marketing

Hubspot predicts that 2021 will bring brands and platforms to engage more through AI opportunities to connect with more consumers. “Promotions will become less forced and derive more from natural conversations and established relationships with consumers.”

Bottom Line

Conversational marketing moves buyers through marketing and sales funnels by using the power of one-at-a-time questions, mirroring real conversations. Facebook AI suggests engaging use of personality, knowledge, empathy, and the ability to blend all three seamlessly has shown to be effective. For your business success, implementing conversational marketing into your business social media strategy is a wise move for 2021.

2021 Social Media Trends: Nostalgic Marketing

2021 Social Media Trends: Nostalgic Marketing

Time To Read: 3 minutes

2021 SOCIAL MEDIA TRENDS: NOSTALGIC MARKETING

Last year has shown to rock the social media landscape. 2021 has brought unexpected changes that your business can use to its advantage. Over the next few weeks, we are going to dive into social media trends that your business should consider implementing. Some of the trends we will share with you may be foreign, while others you may have seen but with a new twist. Follow along with us as we make recommendations for your business digital strategy that will make your brand relevant this year.

We’ve already covered remixing and memetic marketing. This week, we are targeting your business’ audience emotions by using nostalgic marketing. In times of uncertainty or when things are not as they used to be, consumers look to connect with happier times. Distraction from current situations is what your audience seeks, so provide them with positive emotions relating to a time they remember as good and stable. As Hubspot puts it, “The appeal of nostalgia marketing is clear. It connects strong positive emotions to your brand, and gives it a sentimental boost.”

Analysis of the Nostalgic Trend

Studies show that as soon as the lockdown occurred in 2020, mentions of keywords to nostalgia or remembering the good-old-days increased significantly. According to Hubspot, mentions “shot up from a baseline of around 13M mentions to 24.4M (+88%).” Nostalgia marketing was used more during the 1920’s depression, the late 2000’s Great Recession, and your business should take a page from that marketing strategy. Hubspot suggests, “Connecting with positive memories from the past helps people disconnect from their current struggles. Connect that positive memory to your brand and that sense of positivity will build an emotional relationship with your consumer. You made them feel good, therefore they associate your brand as a good brand.”

Who Is Your Audience

You have to know who your audience is to determine how you will use nostalgic marketing. Referencing a GameBoy won’t have the same effect on a Baby Boomer as it will a Millennial. For nostalgia marketing to work, you have to discover your target audience. Once you know who your audience is, or where the range is, create a fun campaign that ranges between the 10-year bracket and keep it connected to your brand.

Research is Key

If you don’t fall into your main target audience generation, don’t be afraid to do some deep data digging! You want to know what was trending back in the “good-old-days” and what will connect with your audience. Think outside the box and don’t just stick to what was trending in your industry but also what was trending culturally. It’s easy to stick with items of the past, but consider foods, experiences, or even songs that can connect to your business and stir up nostalgia.

Make Old School Look Brand New

If your business has been around for years, or if your business is one that pushes new products consistently, consider reintroducing favorite products. It will be nostalgic to faithful customers as they see products they saw years ago, especially if it was sold out by the time they wanted to purchase it. This recommendation will also target your newer or younger audience since it will be introduced as a new product for them.

Future of Nostalgia Marketing

This year, you can expect marketing strategies to dip into nostalgic elements. Content and media will be presented more in old school ways. Hubspot even adds, “We may also see brands segment their audience further. Nostalgia marketing will only work for one generation at a time—we could see content themes being adapted to suit the targeted audience.”

Bottom Line

Nostalgia is a powerful marketing tactic because it has something special to offer all customer groups. As Libby Margo from AutoPilot puts it, “Through nostalgia marketing, brands are able to invoke positive emotions from their audience, put their products in the spotlight, and generate more revenue and visibility.” If fitting to your business, implementing nostalgic marketing into your business social media strategy is a wise move for 2021.

2021 Social Media Trends: Meme Marketing

2021 Social Media Trends: Meme Marketing

Time To Read: 3 minutes

2021 SOCIAL MEDIA TRENDS: MEME MARKETING

Last year has shown to rock the social media landscape. 2021 has brought unexpected changes that your business can use to its advantage. Over the next few weeks, we are going to dive into social media trends that your business should consider implementing. Some of the trends we will share with you may be foreign, while others you may have seen but with a new twist. Follow along with us as we make recommendations for your business digital strategy that will make your brand relevant this year.

While last week we covered remixing, this week we are going to focus on memetic media. The new way to communicate is through memes, surpassing emojis and GIFs, because of its fun way to encourage engagement. The most successful memes are typically funny, timely, and relatable. With a reference to a relevant pop culture moment, make a connection to your brand, and bam! You have yourself a branded meme.

Meme Trend Analysis

According to Hubspot, “memes are big amongst younger generations, with 55% of 13-35-year olds sending memes every week. Over the last year, that number has grown. Mentions of memes increased over the last 13 months, from 19.8M mentions in August 2019, to 24.9M in July 2020 (+26%), with a peak of 28M during April 2020. Users turned to them for engagement and escapism while under lockdown.”

Monitor Your Brand Logo

Hubspot suggests you use image recognition to monitor and see if your brand is in a meme. This is a great way to monitor memes since they typically appear with little to no text mentions. You want to make sure you keep track of memes being created with your brand and keep track of your memes that are being shared.

Connecting to Relevant Memes

As previously mentioned, connecting your content to popular memes can help encourage engagement, while creating more virality for your business. Find memes that are relevant to your business and adjust them to fit your brand.

Sharing User-Generated Memes

When you find a user-generated meme that is relevant to your business, try to share it on the channels they’re effective on. Be sure to credit the creator. Hubspot advises it’ll build a stronger brand connection while encouraging others to create branded content too.

Challenges With Meme Marketing

Memes can be difficult to get right since culture moves fast. The last thing you want to do is jump on the trend too late. Be careful with what your business posts. Before creating or sharing a meme, make sure you are certain of what it means and how it can be taken. Humor can be tricky and your business needs to make sure it doesn’t offend or alienate customers.

Future of Meme Marketing

Meme marketing took off last year, but it has morphed into something larger in 2021. According to Komal Gupta, Head Content Marketing and Storyteller at Ferns N Petals, memes have evolved from simple stickers to GIFs and now video memes. The old school style of Satire is the new-age catalyst in marketing. Hubspot suggests that memes are sure to appear across social media in the coming years, even filtering into mainstream media. “As they arise, expect to see an increase in monitoring the format, for brands, and to minimize the propaganda potential of the medium. We may even see new regulations appearing as platforms attempt to mitigate the risk of challenging memes.”

Bottom Line

According to eMarketer, when done right, memes can help your brand achieve upper-funnel marketing goals, such as brand awareness, and deepen customer engagement. Memes are a fast and easy way for consumers to respond to your brand and business as a whole. If fitting to your business, implementing meme marketing into your business social media strategy is a wise move for 2021.

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