Do you remember being in High School? There was always that group of kids that got better grades than everyone, finished tests faster than everyone, had a better appearance than everyone else and more. There was also that group of kids that consistently barely passed, were the last ones to finish tests and didn’t really care about their appearance. Both of these had one word in common.

Millennials account for 4.6% of the nations wealth, despite making up the largest population of the work force. Also, in 1989 when boomers were the age of millennials now, they accounted for 21% of the nations wealth.

This translates to the previous generation bringing in 3 times the wealth that this generation does. After observing and researching this, I believe it comes down to the fact that this generation has a major FOMO problem (fear of missing out.) Have you ever done this?

You pop on the social media platform of your choice (for the 12th time today), just to see an old acquaintance of yours that you haven’t seen in 10 years, driving your dream car and living your dream life. You click over to their profile to see what they could possibly be doing to live this life. You see that they wrote a best selling book. You look back and think, “I made higher grades than them in English Class, I’m going to write a book so I can live that life!” So, you open up a new google doc and start laying out your thoughts. You start with chapter one and start writing all the things you think people want to read about. You do this for a few days and feel pretty good about yourself. You then travel back into the social media world during a lunch break just to see yet another friend that sells sports vitamins, driving a new Cadillac and you think to your self, “Self, I can sell vitamins too…” so the google doc goes to the folder with the other dead ideas that never got completed. You move on to making a WIX site for your new vitamin business. I mean, it has been 4 days and your book isn’t finished nor is it a best seller yet, so it is time to move on. Little do you know, your friend, the book writer, went through a season where they tried to start a business, and it failed miserably. They foreclosed on their house, lost everything they had, started over by researching how to flip houses. They got involved in groups of investors, listened to podcast every day, met with banks and lender until finally someone gave them money to flip a house. Their first flip lost them $10,000 and nearly bankrupted them. They tried again, and again until they figured it out. Eventually enough people asked them for advice that they finally decided they should write a book about it instead of wasting all their time giving the same answer over and over. So they started the book writing process and two years later they released the book. Come to find out they created wealth through not only finishing a book but from years of hardship that got them to where they are now. Unfortunately, all we saw was the part where they wrote a book and were suddenly killing it. What’s the lesson here? The lesson is, this is pretty much a daily experience for most of us. The fear of missing out is so strong that we go from one thing to the next trying to get a quick dollar. Very rarely do people find overnight wealth from a good idea. It almost ALWAYS comes from FORWARD Consistency. We are going to make this a two part blog! The practical steps from a marketing prospect are coming tomorrow!

The Fourth of July is ALMOST here! Check out this video production we made at The Harbor on Possom Kingdom Lake a few years back!

Every good brand management partnership starts with good creative! Our team will be producing videography, photography, and graphic design for many pieces of this project, including but not limited to:

Digital Advertising is essentially defined as the practice of delivering promotional content to users through various online and digital channels. Our team will be providing just that! We will create and optimize digital ads for platforms such as

Social Media Management for business owners is HARD. It’s the last thing people think of doing, which basically makes it a place to brag about yourself when something really good happens. Well, with a following of over 37,000 people, we don’t want to waste the potential of their captive audience. We will be managing the day to day social media pages such as Facebook and Instagram. Our goal is to post creative, high engaging content that will lead the audience to the website to, you guessed it, make a purchase!

Lastly, we are simply a partner to THAT Flag Company. Yes we are providing the above services, but more than that we are looking out for the best interest of the company as a whole. We will be providing thoughts, industry standards, ideas, and more. Our goal is for THAT Flag Company to feel like they have a full fledged marketing team behind them because at the end of the day, they do!

Last thing! Check out this Behind The Scenes video we made while filming their brand shoot!

Our newest client is a fun one! THAT Flag Company builds the most killer wooden and metal flags you have EVER seen! We are partnering with them to provide digital marketing services including Google, Facebook, and Youtube ads as well as manage their social media presence. The final video from this shoot will be out soon!

• Try to use people’s names as much as possible
• Eye contact
• Have genuine conversation
• Find something about THEM to talk about (shoes, clothes, car, tattoo, etc)

Sometimes bad customer service happens because we don’t know the answer to something, so we freeze up, get defensive, and give short answers. Knowing the answer is always best but when you don’t know the answer, here are a few things to do and not do.

• Put processes in place to make it EASY to work with you and your company.
• Eliminate frustrating processes
• Make information just one click away. If people have to dig to find the solution to their problem, it is not convenient.

• Prepare for meetings
• Think ahead to what questions you may be asked and have the answer ready to go.
• Give your customers and clients an experience they aren’t expecting.
• Don’t make your customers have to ask where the bathroom is. Give them good signage to get there.
• Send updates on how their account or project is going before they have to ask for it.
• Create timelines in the kick off phase of a project.

At the end of the day, if you get the same complaints and hear the same things every day and you are choosing to not do anything about it, that is bad customer service. Bad customer service leads to bad marketing of your business. Let’s all choose to be better this week! 

To put it simply, CRM manages the sales pipeline process that includes individual emails, lead status tracking, task management, opportunity tracking, and pipeline reporting. Because CRM is opportunity management, it moves leads to opportunities and managing them, not offered by marketing automation.

Marketing Automation primarily focuses on digital email marketing and campaigns. It also manages lead activity tracking and scoring, along with landing pages and forms. Marketing automation’s core executes campaigns and doesn’t focus on tracking activity, form data, etc.

Marketing automation can feed information to CRM in the sales funnel. The leads of marketing automation include raw, viable, nurtured, active and marketing qualified leads. This is worked down the funnel to CRM, which includes sales accepted leads, opportunities, and closed/won. It is now possible to sync information both ways so that your marketing team knows what’s going on in sales while the sales and customer service teams know the marketing history of each prospect or customer that is interacted with.

For most businesses, it shouldn’t be a comparison of CRM and marketing automation to choose one over the other. Instead, it should be used in conjunction. SelectHub states that “one may think that the key difference between CRM versus marketing automation is that each platform manages database contacts at different stages in the marketing/sales cycle. This is no longer true.”

It’s not a question of either/or. You need both. It is critical and necessary to have a combination of CRM and marketing automation. Marketing automation is needed to allow marketing to manage digital campaigns and help prioritize leads. CRM is needed to help sales manage these leads and opportunities.

Here at GreenFox, we know combining CRM and Marketing Automation is crucial. That is why we offer The Marketing Dept. Platform. It literally gives you a full access platform for all your marketing needs. With the platform, users are able to have immediate access to the following from one single location.

Any reputable company has some kind of online presence. Websites build trust and loyalty with your audience. Evaluate and ask yourself the last time you searched for a service, did you choose to use the company with the outdated website, or did you choose the company with an engaging website? Let’s be honest, we tend to lean towards doing business with an attractive website.

The experience on a website sets the tone for what to expect; it sets the tone for trust too. Consumers connect the experience of your website with the service that is expected to be received. You wouldn’t want your outstanding product or service to be dismissed because it’s associated with your confusing website, would you?

Your traffic and lead generations can be affected if the design strategy is not considered. Check if the following issues could be resolved with an updated or new website: non-readily contact information, confusing navigation, hidden important content, unclear call-to-action, and un-updated offered products or services.

Your business website is essentially your digital office. The organization is reflected by the impression your website gives. If the visuals, design, and structure are outdated, the target audience will make assumptions that your business cannot evolve with the product or services it offers as well. Take note of what works, what doesn’t, and what your website has outgrown.

We believe that a fully functioning, high-speed, lead-generating website is more important than your physical office or brick and mortar! You read that right. It is likely that you pay thousands of dollars per month to house a few employees and a few products. However, the website you have was likely not built by professionals and is simply an online page that houses the things you do. What it should offer is the solution to your future and current clients’ needs. It’s the website that stays open 24hrs a day, 365 days a year.

Websites that are built to tell clients about what you do is an old and outdated way of thinking. We believe your website should cause your future clients to take action. In order for your clients to take action, they need to be presented with something worth taking action on. That’s where a GreenFox Marketing, custom-built website is ready to help you grow!

This is the first and possibly the only thing visitors will read. The headline is where you win or lose them. The key here is to explain the benefit you are offering to users in a single sentence. Don’t talk about features, talk about what they can achieve thanks to your offering. Make it all about the user. You should spend as much time on this single element as you do creating the rest of the landing page. Why? Because research has shown that over 90% of users who read your headline will also read your CTA.

You could have the best landing page in the world, but if your offer sucks, users aren’t going to be converted. If your goal is to get new subscribers to your blog, you’ll probably want to give away something for free like an in- depth guide to your chosen topic. If you want people to sign up to your webinar, you’ll need to highlight why your webinar is so good. What is the user going to learn from you and how will it benefit them? This will be the second thing users will read, so make sure the copy for your offer follows on nicely from your title.

Some users won’t bother to read your headline. But if they see an image that they relate to, they may be persuaded to give the landing page a second chance. Don’t just use any old stock image, however. Think of your image as a second headline. Make it powerful; make sure it shows off your product or offering and the benefit to the user if possible.

Do you know what’s better than images? Video! If a picture says a thousand words, how many words does a video say? Ten thousand? A million? However many it is, videos are a great way to increase conversion rates. In fact, research from Eye View Digital has shown that using video on landing pages can increase conversions by 86%.

These can be anything from testimonials and reviews to customer logos and Industry certifications. This is an especially important element if the goal of your landing page is to persuade users to buy a product. But even if you’re just trying to get more email sign ups, it is still a good idea to put trust indicators on your landing page.

It’s no good having a landing page if users don’t know what to do on it. This is where your call-to-action (CTA) comes in. It should be clear, prominent and assertive. “Sign up here”, “Add to cart” and “Download now” are common calls-to-action that you will see across the web. As always though, your CTA should be tailored to your offering and your audience.

When’s the best time to get a user to convert? When they’ve already converted. This is the goal of a post-conversion landing page. Once they’ve clicked the call-to- action and filled in their information, follow them up with another offer. Maybe this is a product upsell or a request to become a newsletter subscriber. Whatever it is, there’s no better time to strike than while the iron is hot. (Note: SharpSpring makes this easy with landing page funnels – a series of pages served up in sequence.) If you don’t have an applicable post-conversion offer, consider a thank you instead.

If you’ve gotten this far, all you will need is our free Ultimate Guide to Marketing Automation for  everything you need to know to start creating and optimizing landing pages for your website. The Marketing Dept. Platform makes it easy to get started. With pre-built templates and a drag and drop interface, you won’t even need a designer. Get out there, post a page and start getting leads today. Schedule a call!

Download our Creating Landing Pages That Convert Guide!