Marketing To Gen Z
One T-shirt at a Time
Barefoot Campus Outfitter
When the Barefoot + GreenFox relationship started in 2017, neither of us realized the power that was to come in partnering together. Barefoot Campus Outfitters is an incredibly unique college apparel brand that has traditionally had an amazing in-store experience for college students around the U.S. Barefoot came to GreenFox with the desire to make their online experience just as amazing as their in-store experience. To accomplish this, we partnered together to launch a refreshed logo, developed a new user-friendly, selling machine of a website, and began creating specific seasonal campaigns that were partnered with a cohesive advertising plan. With all of these assets and channels working together, the Barefoot brand has seen major growth, not only online, but in-store as well.
Branding I Web Design I Campaigns I Digital Advertising | SEO
Part of building a brand should consist of keeping the brand fresh. Barefoot was in need of some light chang a;sldkfjla; eiieow;lsdkj jsl;jfkes to their logo and color schemes, as well as defining their brand fonts for consistency.
Campaign Development and Management
Each of these campaigns were developed by our creative team to ultimately result in driving online sales. Our team created the concepts including all graphics, landing pages, e-mails, digital ads and more. The results speak for themselves.
Increased New Visitors 54%
Increased Sales by 20%
Over 400 New Orders Placed
Over 6,000 Page Views
Prior to working with our team, Barefoot would run social media ads from time to time. Admittedly, they would often “boost a post” and hope for the best. Over the years of our relationship, we have determined the graphic layouts, verbiage, content, and budget that is the most effective for each campaign and the brand as a whole. This results in effective spending and successful results for every campaign.