Excellence is no accident
And neither was this rebrand
G-Force Industry Solutions
G-Force Industry Solutions reached out to GreenFox Marketing with the goal of rebranding its already successful company. The company has been around for a few decades. However, due to fast growth, they never had a chance to fully establish their brand. Once our two teams were in the same room brainstorming, we knew this was going to be a brand worth showing off to the world. The GreenFox creative team, along with the industry experts at G-Force, were able to create something truly special that will last for a long time to come.
Branding I Web Design I Collateral I Videography | Digital Advertising | Photography
Part of building a brand should consist of keeping it fresh. G-Force had a nearly 20-year-old brand that was in need of a full re-work to their logo, color schemes, fonts, and even an edition to their name (adding industry solutions to encompass all they have to offer).
The need for print collateral in construction companies can be overwhelming. Due to the fact that we were defining this brand from scratch, it has been a smooth process for G-Force to simply communicate what they need and receive it back, on-brand, with the quality they expect.
One of the best ways for a company to portray their business is driving a moving billboard. G-Force does a lot of community events and that is typically done by cooking. So, naturally, G-Force wanted to do a massive wrap on their cooker set up.
The digital home base of any business is its website. G-Force was in need of a site that could clearly communicate what they were all about. We developed this site after the brand was fully developed. The site included design, content writing, photography, and videography. It was a joy for our team to dive in and get to know what G-Force was all about and portray that to the world.
Due to the amount of collateral and the website that was needing to be developed, G-Force partnered with our team to take brand photos at several of their locations across the country. Our team wrote photo briefs for each location and sent our team out to capture the exact shots we needed to be successful on all design projects. The results were stunning!
One of our favorite things to create at GreenFox is a brand video. Videography consists of our team writing a video brief to ensure we capture all the shots needed to show off a brand in the best possible way. The GreenFox Video Team traveled across the country, to all of the G-Force locations, with one goal in mind: Create a 1-minute video that would express to the world exactly what G-Force Industry Solutions is all about. The result was powerful and stunning.
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