Does My Business Even Need a Website?
Any reputable company has some kind of online presence. Websites build trust and loyalty with your audience. Evaluate and ask yourself, the last time you searched for a service, did you choose to use the company with the outdated website, or did you choose the company with an engaging website? Let’s be honest, we tend to lean towards doing business with an attractive website. The experience on the website sets the tone for what to expect; it sets the tone for trust. Consumers connect the experience with your website with the service that is expected to be received. If you don’t have a website, it sends a message that your business is stuck in the old ages, that you’re not interested in finding new customers, or that you’re not open anymore. Through this channel, you can display your past work through case studies. If your audience sees you partnered with credible companies, it instantly creates trust with your business. Sweor states, “A bad website can greatly tarnish a company’s credibility—but a quality website can help a company extend its sphere of influence and create leads.” Protect people’s perception of your company, and do it the most effective way through a website, causing people to engage. Through the collaboration of website design and functionality, audience engagement occurs.
An invaluable perk of having a website is the ability to learn who your audience is. Analytic tools identify who your typical customer is, how they found you, what they like, and adapt your business to maximize purchases through your site. There is an unbelievable amount of data you can get on the types of users that visit your website. For example, we are proposing a campaign in the near future to a client and we began by asking the question, “Who is visiting their site?” With about 3 clicks we knew it was females, ages 25-34, who were on their cell phones. All of this can be found by using the Google Analytics tool. There are many other tools that take you to the next level. One tool we highly recommend is Hotjar. It is incredibly insightful to help know what your users are truly doing on your site. It takes the guesswork that so many people try to use and puts it into numbers. Facts and data will grow your business every time.
One of the most underutilized benefits of having a website is lead generation. If you don’t have a way to capture leads, you will simply miss out on business because other people are using it. Not everyone wants to pick up the phone and call, so you need a form your audience can fill out to receive more information. Conditional Logic Forms, also known as conversational learning, is a type of lead generation that generates questions based on the audience’s answers. It’s basically a computerized conversation. It provides more engagement for your customers than simply filling out a form because it’s a customized experience.
Advertisement and Visibility
If you’re going to play in the big leagues, you have to learn search engine optimization (SEO): the ability for your website to be found through search engines. Tools like Google Ads or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. Blue Corona states that 93 percent of online experiences begin with a search engine. That’s a high percentage showing that search engines lead to your digital office.
The most common, yet under-appreciated, benefit of having a website is using it to communicate information. Websites give you a 24/7 online presence. Your services or products can be displayed clearly for potential prospects. Your business can also showcase media, along with creating credibility, through videos, blogs, etc. This sets you up as the experts and helps greatly with SEO. Make sure the information you communicate is current and of quality. We live in a time when people want information quickly and clearly, and if done with intentionality, websites provide answers to your audience’s questions.
Ultimately, it is up to you to decide if a website is valuable to your business. We highly recommend it because of its countless benefits that are typically overlooked and undervalued. Websites can seem like a large, expensive channel to integrate into your marketing plan, but the gain of prospect generation is worth it.
We are excited to be able to start a GreenFox Internship Program. If you are a college student looking for an internship where you will learn and receive hands-on experience, email us at firstname.lastname@example.org and tell us a little bit about yourself.