A rebrand…

42 years in the making.

greenfox marketing vector fox

This 42-year-old North Texas wealth management firm is growing fast and needed a brand that could match their elevated level of service. The father-and-son-led team of Wayne and Brandon Garrett came to GreenFox in search of an agency that could effectively rebrand their business. The Garretts are a sixth-generation family of Parker County, and their strong heritage and innovation were critical to developing a brand that could speak effortlessly while remaining true to their core values. Read on to see how we rose to the challenge and created a brand that will carry them for generations to come.

Branding I Web Design I Campaigns I Digital Advertising


This rebrand was an awakening. It was important to find a way to make BentOak Capital stand apart from its traditional flat-lined brand competitors. We aimed to speak to a fresh and intelligent personality, one that appreciates independence. The brand is elevated, yet accessible. It reaches a conservative demographic while remaining timeless yet forward-thinking.


Maintaining a very tight brand was key for this business. Repetitiveness, steadiness, and consistency were key in keeping the rebrand on track. After establishing the foundation, this new brand is now able to be retrofitted for any application.

 Voice & Tone

The voice of BentOak Capital is confident and knowledgeable with an edge of coolness. BentOak identifies with its conservative clientele, while at the same time remaining innovative as an industry leader. The tone is steady and there is a feeling of renewal. Like the oak tree that sheds its leaves in spring, there is a sense of rebirth with this brand. Consider the characteristics of an aged oak tree. BentOak Capital is independent and strong, as well as efficient and progressive. The brand lends itself well to stand out and remain memorable amongst national competitors. The tree icon is easily recognizable, allowing for nearly instant trustworthiness in recollection.

 Web Design-Build
A solid, confident, and established website build was in order for this rebrand. BentOak Capitals’ online presence is key to the success of moving their business forward, so it was imperative that their website communicated who they are, what they do, and why their clients choose them. Incorporating fresh videography and photography, while also focusing on what sets them apart from their competitors made for an impressive website design.
 Marketing, Design & Rebrand Services

As part of the logo and branding service, we also coordinated with the client to plan out and assist in strategically launching their rebrand to the public and their existing clients, and even internally to their own team.

 Designed Collateral

VIP box, including the video postcard asset

Coffee mugs

Yeti mugs

All types of stationary


Email signatures

5+ Branded videos

 Digital Graphics

Social media profile & cover images for business & staff

Social media graphics & formula

2 weeks of social media content

Email graphics

Oversaw the development and launch of their website

Rebrand assistance with timeline and strategy

Press release assistance

 Advertising & Media

Designed advertising

Negotiated and/or established contracts with local advertiesers

360 West insert (including zip code selection assistance, narrowing to qualified target audience only)

I-20 Lamar billboard

Luxury Lifestyle Report (Country club publication)

Local publications

 Branded Print Materials

Having high-quality branded collateral was incredibly important to this rebrand. Every item was carefully designed and crafted to ensure high standards were met with each and every piece.

Collateral Created:

Engraved Yeti Cups
Custom Metal Sign for the Building
Letterhead and Stationery
Leather Coasters
Branded Pens
Custom VIP Boxes
High-Quality Business Cards
Coffee Cups for the Office
…and more!

 Professional Videography and Photography

The more realistic and relatable the brand imagery and content, the more your brand will engage users online. Videography and photography were essential to conveying this rebrand in a way that the end-user could relate to. This brand imagery was foundational and used throughout all digital marketing and traditional marketing.

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