that finally matches this home builder’s quality standard.
The Couto Standard
GreenFox + Couto has had a long-standing relationship that started with the need for video production. Since then, we have partnered together to manage several campaigns, parts of their brand, and most recently a custom web design and build. Couto Homes has always been a strong brand in the communities they serve. Often, businesses struggle to make their online presence line up with the quality and standard their business or product actually produces. We have had the honor of helping Couto Homes match the standard online to the standard you experience when you walk into a Couto-built home.
Branding I Web Design I Campaigns I Digital Advertising
Brand Refresh
Part of building a brand should consist of keeping the brand fresh. Couto Homes was in need of some light changes to their logo and color schemes, as well as defining their brand fonts for consistency.
Collateral
The need for print collateral for a home builder can be overwhelming. Due to the fact that we manage this brand, it has been a smooth process for Couto Homes to simply communicate what they need and receive it back, on-brand, with the quality they expect.
Truck Wraps
One of the best ways for a company to portray their business is driving a moving billboard. Couto came to GreenFox with the dream of wrapping 14 brand new ford trucks to portray their new, fresh brand. The goal was to carry their brand in a way that represented who they were in a way that did not affect the integrity of their strong, bold brand.
Web Design-Build
By far, the largest project we have worked on with Couto Home has been the build of their website. Couto has a lot of elements to their business that needed to be portrayed online in a beautiful way. We were able to work with their team to come up with a stunning website that showed off the captivating homes they build, who they are as a company, and a custom way to present the homes they have available to be built.
Digital Advertising
Digital Marketing is the number one place to see tangible results of the work that has occurred with a brand. We are proud of the results that we have seen in our partnership with Couto Homes. The numbers speak for themselves when it comes to digital marketing.
Channels Used
Facebook Ads
Instagram Ads
Google Ads
Search Engine Optimization
Total Results
Increased web traffic by 81%
174% Increase in Conversions
Digital Ads Received 400% Increase in Impressions
Digital Ads Received 14,650 Clicks, a 1008% Increase from the Prior Year
From May 2019 to April 2020, the Couto Homes brand was seen online nearly 2 million times
G-Force Industry Solutions reached out to GreenFox Marketing with the goal of rebranding its already successful company. The company has been around for a few decades. However, due to fast growth, they never had a chance to fully establish their brand. Once our two teams were in the same room brainstorming, we knew this was going to be a brand worth showing off to the world. The GreenFox creative team, along with the industry experts at G-Force, were able to create something truly special that will last for a long time to come.
Branding I Web Design I Collateral I Videography | Digital Advertising | Photography
Brand Refresh
Part of building a brand should consist of keeping it fresh. G-Force had a nearly 20-year-old brand that was in need of a full re-work to their logo, color schemes, fonts, and even an edition to their name (adding industry solutions to encompass all they have to offer).
The need for print collateral in construction companies can be overwhelming. Due to the fact that we were defining this brand from scratch, it has been a smooth process for G-Force to simply communicate what they need and receive it back, on-brand, with the quality they expect.
Trailer WRAPS
One of the best ways for a company to portray their business is driving a moving billboard. G-Force does a lot of community events and that is typically done by cooking. So, naturally, G-Force wanted to do a massive wrap on their cooker set up.
Web Design-Build
The digital home base of any business is its website. G-Force was in need of a site that could clearly communicate what they were all about. We developed this site after the brand was fully developed. The site included design, content writing, photography, and videography. It was a joy for our team to dive in and get to know what G-Force was all about and portray that to the world.
Due to the amount of collateral and the website that was needing to be developed, G-Force partnered with our team to take brand photos at several of their locations across the country. Our team wrote photo briefs for each location and sent our team out to capture the exact shots we needed to be successful on all design projects. The results were stunning!
Videography
One of our favorite things to create at GreenFox is a brand video. Videography consists of our team writing a video brief to ensure we capture all the shots needed to show off a brand in the best possible way. The GreenFox Video Team traveled across the country, to all of the G-Force locations, with one goal in mind: Create a 1-minute video that would express to the world exactly what G-Force Industry Solutions is all about. The result was powerful and stunning.
When the Barefoot + GreenFox relationship started in 2017, neither of us realized the power that was to come in partnering together. Barefoot Campus Outfitters is an incredibly unique college apparel brand that has traditionally had an amazing in-store experience for college students around the U.S. Barefoot came to GreenFox with the desire to make their online experience just as amazing as their in-store experience. To accomplish this, we partnered together to launch a refreshed logo, developed a new user-friendly, selling machine of a website, and began creating specific seasonal campaigns that were partnered with a cohesive advertising plan. With all of these assets and channels working together, the Barefoot brand has seen major growth, not only online, but in-store as well.
Branding I Web Design I Campaigns I Digital Advertising | SEO
Brand Refresh
Part of building a brand should consist of keeping the brand fresh. Barefoot was in need of some light chang a;sldkfjla; eiieow;lsdkj jsl;jfkes to their logo and color schemes, as well as defining their brand fonts for consistency.
Each of these campaigns were developed by our creative team to ultimately result in driving online sales. Our team created the concepts including all graphics, landing pages, e-mails, digital ads and more. The results speak for themselves.
Football campaign
Increased Site Traffic 56%
Increased New Visitors 54%
Increased Sales by 20%
Over 400 New Orders Placed
Over 6,000 Page Views
The biggest challenge with the largest reward has been the development of the current Barefoot website. This brand was previously on the Magento platform. While Magento is a go-to platform for retailers, it was not user friendly enough for this brand and how they work. We were able to do what was previously described as “impossible,” which is to get this brand with over 50,000 products on the WooCommerce platform. We have successfully made this happen with no speed issues and have seen their online traffic explode.
Digital Advertising
Prior to working with our team, Barefoot would run social media ads from time to time. Admittedly, they would often “boost a post” and hope for the best. Over the years of our relationship, we have determined the graphic layouts, verbiage, content, and budget that is the most effective for each campaign and the brand as a whole. This results in effective spending and successful results for every campaign.
