BentOak Case Study

A rebrand…

42 years in the making

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PURPOSE

This north Texas wealth management firm is growing fast, especially toward the westoplex. The father and son led team of Wayne and Brandon Garrett bring experience and innovation as one of the leading wealth management firms in the area. As well, the Garretts are a sixth generation family of Parker County. This heritage is central to the Garrett family. It should be reflected in their brand fluidly. The brand should speak effortlessly, it should seem modern, while at the same time familiar. The Garrett family, staff, partners, and client communities should be able to adapt to this rebrand comfortably.

Branding I Web Design I Campaigns I Digital Advertising

 Goal

This is an awakening. It’s important to find a way to make BentOak Capital stand apart from its traditional flat-lined brand competitors. Speak to a fresh and intelligent personality, one that appreciates independence. The brand should be elevated, yet accessible. It should reach a conservative demographic, it must remain timeless while at the same time be forward thinking.

 Focus

Maintaining a very tight brand is key. Deviating from the new brand visuals and language could be detrimental to the trustworthiness of the brand which is most important to all community communities. Repetitiveness is good, steadiness is good, consistency is good. Keep composition memorable, in a manner of speaking, unexpectedly expected. This brand is flexible, and can be retro-fitted for any application or season.

 Voice & Tone

The voice of BentOak Capital is confident and knowledgeable with an edge of coolness. BentOak identifies with its conservative clientele, while at the same time remaining innovative as an industry leader. The tone is steady and there is a feeling of renewal. Like the oak tree that sheds its leaves in spring, there is a sense of rebirth with this brand. Consider the characteristics of an aged oak tree. BentOak Capital is independent and strong, as well as efficient and progressive. The brand lends itself well to stand out and remain memorable amongst national competitors. The tree icon is easily recognizable, allowing for nearly instant trustworthiness in recollection.

 Web Design-Build

By far, the largest project we have worked on with Couto Home has been the build of their website. Couto has a lot of elements to their business that needed to be portrayed online in a beautiful way. We were able to work with their team to come up with a stunning website that showed off the captivating homes they build, who they are as a company, and a custom way to present the homes they have available to be built.

 Marketing, Design & Rebrand Services

As part of the logo and branding service, we also coordinated with the client to plan out and assist in strategically launching their rebrand to the public and their existing clients, and even internally to their own team.

 Designed Collateral

VIP box, including the video postcard asset

Coffee mugs

Yeti mugs

All types of stationary

Coasters

Email signatures

5+ Branded videos

 Digital Graphics

Social media profile & cover images for business & staff

Social media graphics & formula

2 weeks of social media content

Email graphics

Oversaw the development and launch of their website

Rebrand assistance with timeline and strategy

Press release assistance

 Advertising & Media

Designed advertising

Negotiated and/or established contracts with local advertiesers

360 West insert (including zip code selection assistance, narrowing to qualified target audience only)

I-20 Lamar billboard

Luxury Lifestyle Report (Country club publication)

Local publications

 Branded Print Materials

Having high-quality branded collateral was incredibly important to this rebrand. Every item was carefully designed and crafted to ensure high standards were met with each and every piece.

Collateral Created:

Engraved Yeti Cups
Custom Metal Sign for the Building
Letterhead and Stationery
Leather Coasters
Branded Pens
Custom VIP Boxes
High-Quality Business Cards
Coffee Cups for the Office
…and more!

 Professional Videography and Photography

The more realistic and relatable the brand imagery and content, the more your brand will engage users online. Videography and photography were essential to conveying this rebrand in a way that the end-user could relate to. This brand imagery was foundational and used throughout all digital marketing and traditional marketing.

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An online presence…

that finally matches this home builder’s quality standard.

greenfox marketing vector fox

The Couto Standard

GreenFox + Couto has had a long-standing relationship that started with the need for video production. Since then, we have partnered together to manage several campaigns, parts of their brand, and most recently a custom web design and build. Couto Homes has always been a strong brand in the communities they serve. Often, businesses struggle to make their online presence line up with the quality and standard their business or product actually produces. We have had the honor of helping Couto Homes match the standard online to the standard you experience when you walk into a Couto-built home.

Branding I Web Design I Campaigns I Digital Advertising

 Brand Refresh

Part of building a brand should consist of keeping the brand fresh. Couto Homes was in need of some light changes to their logo and color schemes, as well as defining their brand fonts for consistency.

 Collateral

The need for print collateral for a home builder can be overwhelming. Due to the fact that we manage this brand, it has been a smooth process for Couto Homes to simply communicate what they need and receive it back, on-brand, with the quality they expect.

 Truck Wraps

One of the best ways for a company to portray their business is driving a moving billboard. Couto came to GreenFox with the dream of wrapping 14 brand new ford trucks to portray their new, fresh brand. The goal was to carry their brand in a way that represented who they were in a way that did not affect the integrity of their strong, bold brand.

 Web Design-Build

By far, the largest project we have worked on with Couto Home has been the build of their website. Couto has a lot of elements to their business that needed to be portrayed online in a beautiful way. We were able to work with their team to come up with a stunning website that showed off the captivating homes they build, who they are as a company, and a custom way to present the homes they have available to be built.

 Digital Advertising

Digital Marketing is the number one place to see tangible results of the work that has occurred with a brand. We are proud of the results that we have seen in our partnership with Couto Homes. The numbers speak for themselves when it comes to digital marketing.

 Channels Used

Facebook Ads

Instagram Ads

Google Ads

Search Engine Optimization

 Total Results

Increased web traffic by 81%

174% Increase in Conversions

Digital Ads Received 400% Increase in Impressions

Digital Ads Received 14,650 Clicks, a 1008% Increase from the Prior Year

From May 2019 to April 2020, the Couto Homes brand was seen online nearly 2 million times

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Excellence is no accident

And neither was this rebrand

G-Force Industry Solutions

G-Force Industry Solutions reached out to GreenFox Marketing with the goal of rebranding its already successful company. The company has been around for a few decades. However, due to fast growth, they never had a chance to fully establish their brand. Once our two teams were in the same room brainstorming, we knew this was going to be a brand worth showing off to the world. The GreenFox creative team, along with the industry experts at G-Force, were able to create something truly special that will last for a long time to come.

Branding I Web Design I Collateral I Videography | Digital Advertising | Photography

Brand Refresh

Part of building a brand should consist of keeping it fresh. G-Force had a nearly 20-year-old brand that was in need of a full re-work to their logo, color schemes, fonts, and even an edition to their name (adding industry solutions to encompass all they have to offer).

Collateral

The need for print collateral in construction companies can be overwhelming. Due to the fact that we were defining this brand from scratch, it has been a smooth process for G-Force to simply communicate what they need and receive it back, on-brand, with the quality they expect.

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Trailer WRAPS

One of the best ways for a company to portray their business is driving a moving billboard. G-Force does a lot of community events and that is typically done by cooking. So, naturally, G-Force wanted to do a massive wrap on their cooker set up.

Web Design-Build

The digital home base of any business is its website. G-Force was in need of a site that could clearly communicate what they were all about. We developed this site after the brand was fully developed. The site included design, content writing, photography, and videography. It was a joy for our team to dive in and get to know what G-Force was all about and portray that to the world.

Photography

Due to the amount of collateral and the website that was needing to be developed, G-Force partnered with our team to take brand photos at several of their locations across the country. Our team wrote photo briefs for each location and sent our team out to capture the exact shots we needed to be successful on all design projects. The results were stunning!

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Videography

One of our favorite things to create at GreenFox is a brand video. Videography consists of our team writing a video brief to ensure we capture all the shots needed to show off a brand in the best possible way. The GreenFox Video Team traveled across the country, to all of the G-Force locations, with one goal in mind: Create a 1-minute video that would express to the world exactly what G-Force Industry Solutions is all about. The result was powerful and stunning.

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Barefoot Campus Outfitter

When the Barefoot + GreenFox relationship started in 2017, neither of us realized the power that was to come in partnering together. Barefoot Campus Outfitters is an incredibly unique college apparel brand that has traditionally had an amazing in-store experience for college students around the U.S. Barefoot came to GreenFox with the desire to make their online experience just as amazing as their in-store experience. To accomplish this, we partnered together to launch a refreshed logo, developed a new user-friendly, selling machine of a website, and began creating specific seasonal campaigns that were partnered with a cohesive advertising plan. With all of these assets and channels working together, the Barefoot brand has seen major growth, not only online, but in-store as well.

Branding I Web Design I Campaigns I Digital Advertising | SEO

Brand Refresh

Part of building a brand should consist of keeping the brand fresh. Barefoot was in need of some light chang a;sldkfjla; eiieow;lsdkj jsl;jfkes to their logo and color schemes, as well as defining their brand fonts for consistency. 

Barefoot Logo

Campaign Development and Management

Each of these campaigns were developed by our creative team to ultimately result in driving online sales. Our team created the concepts including all graphics, landing pages, e-mails, digital ads and more. The results speak for themselves.

Football campaign

Increased Site Traffic 56%
Increased New Visitors 54%
Increased Sales by 20%
Over 400 New Orders Placed
Over 6,000 Page Views

Web Design-Build

The biggest challenge with the largest reward has been the development of the current Barefoot website. This brand was previously on the Magento platform. While Magento is a go-to platform for retailers, it was not user friendly enough for this brand and how they work. We were able to do what was previously described as “impossible,” which is to get this brand with over 50,000 products on the WooCommerce platform. We have successfully made this happen with no speed issues and have seen their online traffic explode.

Digital Advertising

Prior to working with our team, Barefoot would run social media ads from time to time. Admittedly, they would often “boost a post” and hope for the best. Over the years of our relationship, we have determined the graphic layouts, verbiage, content, and budget that is the most effective for each campaign and the brand as a whole. This results in effective spending and successful results for every campaign.

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