by GreenFox | Aug 18, 2021
Barefoot Campus Outfitter
When the Barefoot + GreenFox relationship started in 2017, neither of us realized the power that was to come in partnering together. Barefoot Campus Outfitters is an incredibly unique college apparel brand that has traditionally had an amazing in-store experience for college students around the U.S. Barefoot came to GreenFox with the desire to make their online experience just as amazing as their in-store experience. To accomplish this, we partnered together to launch a refreshed logo, developed a new user-friendly, selling machine of a website, and began creating specific seasonal campaigns that were partnered with a cohesive advertising plan. With all of these assets and channels working together, the Barefoot brand has seen major growth, not only online, but in-store as well.
Branding I Web Design I Campaigns I Digital Advertising I SEO
Brand Refresh
Part of building a brand should consist of keeping the brand fresh. Barefoot was in need of some light changes to their logo and color schemes, as well as defining their brand fonts for consistency.
Campaign Development and Management
Each of these campaigns were developed by our creative team to ultimately result in driving online sales. Our team created the concepts including all graphics, landing pages, e-mails, digital ads and more. The results speak for themselves.
• Increased Site Traffic by more than 14,000 views
• Increased Sales by more than $67,000
• Increased conversion rate to approximately 5%
Web Design-Build
The biggest challenge with the largest reward has been the development of the current Barefoot website. This brand was previously on the Magento platform. While Magento is a go-to platform for retailers, it was not user friendly enough for this brand and how they work. We were able to do what was previously described as “impossible,” which is to get this brand with over 50,000 products on the WooCommerce platform. We have successfully made this happen with no speed issues and have seen their online traffic explode.
Digital Advertising
Prior to working with our team, Barefoot would run social media ads from time to time. Admittedly, they would often “boost a post” and hope for the best. Over the years of our relationship, we have determined the graphic layouts, verbiage, content, and budget that is the most effective for each campaign and the brand as a whole. This results in effective spending and successful results for every campaign.
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Google Ads I Facebook Ads I Instagram Ads I Carthook Ads
by GreenFox | Aug 16, 2021
luckily we only had to deal with them from behind a computer.
Before there was Red Laces Cattle Co. there was a former MLB baseball player named Beau Mills, son of an MLB baseball coach Brad Mills, that moved his family from California to Texas to start a bull bucking ranch. Beau heard about GreenFox through the work that had been done in the community and decided to give it a shot. The two companies hit it off in an amazing way and eventually, Beau would land on Red Laces Cattle Co. (a mix between the red laces on a baseball and a cattle company) to be the official name. From there, we built a full brand from scratch to a name that is well-known in the bull industry.
Branding I Web Design I Apparel I Social Media Management I Videography I Photography
Brand Refresh
Part of having a strong brand is having a strong logo. The logo will be something that determines how people feel when they interact with a brand. With a name like Red Laces Cattle Co., the team at GreenFox was excited to be creative with such a unique name. The development of this brand is still one of our favorite projects to date.
Apparel
In any sports industry, it is a necessity to have strong apparel. We wanted the Red Laces Apparel to be so good that Beau’s baseball buddies would wear it on tv. Our wish was granted when we began to see the apparel pop up in the 2019 postseason by some of the baseball greats.
Web Design-Build
The digital home base of any business is its website. Red Laces Cattle Co. was in need of a site that could clearly communicate what they were all about. We developed this site after the brand was fully developed. The site included design, content writing, photography, and videography. It was a joy for our team to dive in and get to know what Red Laces Cattle Co. was all about and portray that to the world.
Social Media Management
Starting a brand from scratch can be daunting. Nothing is more difficult on one’s ego than starting a social media account and seeing “you have 0 followers.” We took this pressure off of the Red Laces crew by managing all aspects of their social media. Our content team came up with a content and posting strategy to have consistent, on-brand posts to build brand engagement. Red Laces has seen a good and steady growth of engaging followers due to the content plan set in place.
Photography
Due to the amount of collateral, apparel and the website that was being developed, Red Laces partnered with our team to take brand photos at their ranch located in Granbury, Texas. We wrote a photo brief to capture the exact shots we needed to be successful on all design projects. The results were stunning!
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Videography
One of our favorite things to create at GreenFox is a brand video. Videography consists of our team writing a video brief to ensure we capture all the shots needed to show off a brand in the best possible way. The GreenFox Video Team traveled to the Red Laces Cattle Co. ranch, with one goal in mind: Create a 1-minute video that would express to the world exactly what Red Laces Cattle Co. is all about. The end result accomplished exactly what we had in mind!
by GreenFox | Aug 13, 2021
Excellence Is No Accident…
and neither was this rebrand.
G-Force Industry Solutions
G-Force Industry Solutions reached out to GreenFox Marketing with the goal of rebranding its already successful company. The company has been around for a few decades. However, due to fast growth, they never had a chance to fully establish their brand. Once our two teams were in the same room brainstorming, we knew this was going to be a brand worth showing off to the world. The GreenFox creative team, along with the industry experts at G-Force, were able to create something truly special that will last for a long time to come.
Branding I Web Design I Collateral I Videography I Digital Advertising I Photography
Brand Refresh
Part of building a brand should consist of keeping it fresh. G-Force had a nearly 20-year-old brand that was in need of a full re-work to their logo, color schemes, fonts, and even an edition to their name (adding industry solutions to encompass all they have to offer).
Collateral
The need for print collateral in construction companies can be overwhelming. Due to the fact that we were defining this brand from scratch, it has been a smooth process for G-Force to simply communicate what they need and receive it back, on-brand, with the quality they expect.
Trailer Wrap
One of the best ways for a company to portray their business is driving a moving billboard. G-Force does a lot of community events and that is typically done by cooking. So, naturally, G-Force wanted to do a massive wrap on their cooker set up.
Web Design-Build
The digital home base of any business is its website. G-Force was in need of a site that could clearly communicate what they were all about. We developed this site after the brand was fully developed. The site included design, content writing, photography, and videography. It was a joy for our team to dive in and get to know what G-Force was all about and portray that to the world.
Photography
Due to the amount of collateral and the website that was needing to be developed, G-Force partnered with our team to take brand photos at several of their locations across the country. Our team wrote photo briefs for each location and sent our team out to capture the exact shots we needed to be successful on all design projects. The results were stunning!
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Videography
One of our favorite things to create at GreenFox is a brand video. Videography consists of our team writing a video brief to ensure we capture all the shots needed to show off a brand in the best possible way. The GreenFox Video Team traveled across the country, to all of the G-Force locations, with one goal in mind: Create a 1-minute video that would express to the world exactly what G-Force Industry Solutions is all about. The result was powerful and stunning.
by GreenFox | Jul 19, 2021
This 42-year-old North Texas wealth management firm is growing fast and needed a brand that could match their elevated level of service. The father-and-son-led team of Wayne and Brandon Garrett came to GreenFox in search of an agency that could effectively rebrand their business. The Garretts are a sixth-generation family of Parker County, and their strong heritage and innovation were critical to developing a brand that could speak effortlessly while remaining true to their core values. Read on to see how we rose to the challenge and created a brand that will carry them for generations to come.
Branding I Web Design I Campaigns I Digital Advertising
Goal
This rebrand was an awakening. It was important to find a way to make BentOak Capital stand apart from its traditional flat-lined brand competitors. We aimed to speak to a fresh and intelligent personality, one that appreciates independence. The brand is elevated, yet accessible. It reaches a conservative demographic while remaining timeless yet forward-thinking.
Focus
Maintaining a very tight brand was key for this business. Repetitiveness, steadiness, and consistency were key in keeping the rebrand on track. After establishing the foundation, this new brand is now able to be retrofitted for any application.
Voice & Tone
The voice of BentOak Capital is confident and knowledgeable with an edge of coolness. BentOak identifies with its conservative clientele, while at the same time remaining innovative as an industry leader. The tone is steady and there is a feeling of renewal. Like the oak tree that sheds its leaves in spring, there is a sense of rebirth with this brand. Consider the characteristics of an aged oak tree. BentOak Capital is independent and strong, as well as efficient and progressive. The brand lends itself well to stand out and remain memorable amongst national competitors. The tree icon is easily recognizable, allowing for nearly instant trustworthiness in recollection.
Web Design-Build
A solid, confident, and established website build was in order for this rebrand. BentOak Capitals’ online presence is key to the success of moving their business forward, so it was imperative that their website communicated who they are, what they do, and why their clients choose them. Incorporating fresh videography and photography, while also focusing on what sets them apart from their competitors made for an impressive website design.
Marketing, Design & Rebrand Services
As part of the logo and branding service, we also coordinated with the client to plan out and assist in strategically launching their rebrand to the public and their existing clients, and even internally to their own team.
Designed Collateral
VIP box, including the video postcard asset
Coffee mugs
Yeti mugs
All types of stationary
Coasters
Email signatures
5+ Branded videos
Digital Graphics
Social media profile & cover images for business & staff
Social media graphics & formula
2 weeks of social media content
Email graphics
Oversaw the development and launch of their website
Rebrand assistance with timeline and strategy
Press release assistance
Advertising & Media
Designed advertising
Negotiated and/or established contracts with local advertiesers
360 West insert (including zip code selection assistance, narrowing to qualified target audience only)
I-20 Lamar billboard
Luxury Lifestyle Report (Country club publication)
Local publications
Branded Print Materials
Having high-quality branded collateral was incredibly important to this rebrand. Every item was carefully designed and crafted to ensure high standards were met with each and every piece.
Collateral Created:
Engraved Yeti Cups
Custom Metal Sign for the Building
Letterhead and Stationery
Leather Coasters
Branded Pens
Custom VIP Boxes
High-Quality Business Cards
Coffee Cups for the Office
…and more!
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Professional Videography and Photography
The more realistic and relatable the brand imagery and content, the more your brand will engage users online. Videography and photography were essential to conveying this rebrand in a way that the end-user could relate to. This brand imagery was foundational and used throughout all digital marketing and traditional marketing.
by GreenFox | Oct 29, 2020
that finally matches this home builder’s quality standard.
GreenFox + Couto has had a long-standing relationship that started with the need for video production. Since then, we have partnered together to manage several campaigns, parts of their brand, and most recently a custom web design and build. Couto Homes has always been a strong brand in the communities they serve. Often, businesses struggle to make their online presence line up with the quality and standard their business or product actually produces. We have had the honor of helping Couto Homes match the standard online to the standard you experience when you walk into a Couto-built home.
Branding I Web Design I Campaigns I Digital Advertising
Brand Refresh
Part of building a brand should consist of keeping the brand fresh. Couto Homes was in need of some light changes to their logo and color schemes, as well as defining their brand fonts for consistency.
Collateral
The need for print collateral for a home builder can be overwhelming. Due to the fact that we manage this brand, it has been a smooth process for Couto Homes to simply communicate what they need and receive it back, on-brand, with the quality they expect.
Truck Wraps
One of the best ways for a company to portray their business is driving a moving billboard. Couto came to GreenFox with the dream of wrapping 14 brand new ford trucks to portray their new, fresh brand. The goal was to carry their brand in a way that represented who they were in a way that did not affect the integrity of their strong, bold brand.
Web Design-Build
By far, the largest project we have worked on with Couto Home has been the build of their website. Couto has a lot of elements to their business that needed to be portrayed online in a beautiful way. We were able to work with their team to come up with a stunning website that showed off the captivating homes they build, who they are as a company, and a custom way to present the homes they have available to be built.
Digital Advertising
Digital Marketing is the number one place to see tangible results of the work that has occurred with a brand. We are proud of the results that we have seen in our partnership with Couto Homes. The numbers speak for themselves when it comes to digital marketing.
Channels Used
Facebook Ads
Instagram Ads
Google Ads
Search Engine Optimization
Total Results
Increased web traffic by 81%
174% Increase in Conversions
Digital Ads Received 400% Increase in Impressions
Digital Ads Received 14,650 Clicks, a 1008% Increase from the Prior Year
From May 2019 to April 2020, the Couto Homes brand was seen online nearly 2 million times
