The Future of Marketing With AI

The future of marketing is about to get a whole lot more exciting with the integration of AI technology! That’s right, artificial intelligence is taking the marketing world by storm and changing the game for businesses everywhere. With AI, machines can now perform tasks that would typically require human intelligence, like learning, problem-solving, and decision-making, which is revolutionizing the way we do marketing.

AI technology is changing the marketing industry by:

1. Allowing for the personalization of campaigns and ads based on customer data.
2. Enabling predictive analytics and data-driven decisions.
3. Automating tasks such as content creation and customer service.
4. Improving audience segmentation and ad targeting.
5. Implementing chatbots and virtual assistants for customer interactions and sales.
6. Analyzing customer sentiment towards a brand or product.
7. Overall, AI technology is making marketing more effective and efficient, leading to better ROI for businesses.

One of the most thrilling areas where AI is making a huge impact in marketing is in customer targeting and personalization. With the massive amounts of data available to customers, AI algorithms can now analyze and segment customers based on their demographics, behavior, and preferences. This means marketers can now create highly targeted and personalized campaigns that are guaranteed to resonate with specific groups of customers – talk about precision marketing!

But that’s not all, AI is also taking the guessing game out of marketing with predictive analytics. By analyzing historical data, AI algorithms can now make predictions about future customer behavior and market trends. This is giving marketers the power to make data-driven decisions and optimize their campaigns for maximum ROI, making sure you’re getting the most bang for your buck.

And let’s not forget the automation factor, AI is now being used to automate a variety of tasks in the marketing process. From creating and optimizing content like social media posts, email campaigns, and website content, to automating customer service and even sales. This not only saves time and resources for marketers, but also ensures that the content is optimized for maximum engagement and conversion.

In short, the future of marketing with AI technology is nothing short of thrilling! As AI technology continues to evolve and become more advanced, it will enable marketers to better target and personalize their campaigns, make data-driven decisions, and automate their workflows. This will lead to more effective and efficient marketing efforts, ultimately resulting in better ROI for businesses and an overall more exciting marketing experience.

AI Technology: Why You Need to Jump On The Bandwagon

AI technology is changing the world by enabling machines to perform tasks that would typically require human intelligence. This is leading to the automation of many industries and processes, from manufacturing and transportation to healthcare and finance.

In the marketing industry, AI technology is being used to improve customer targeting and personalization, predictive analytics, and automation. By analyzing customer data and behavior, AI algorithms can help marketers create highly targeted and personalized campaigns that are more likely to resonate with specific groups of customers. This allows for more efficient use of marketing resources and a higher return on investment.

Predictive analytics is another area where AI technology is making a big impact in marketing. By analyzing historical data, AI algorithms can make predictions about future customer behavior and market trends. This allows marketers to make data-driven decisions and optimize their campaigns for maximum ROI.

AI technology is also being used to automate a variety of tasks in the marketing process. From creating and optimizing content, to automating customer service, and even sales. This not only saves time and resources for marketers, but also ensures that the content is optimized for maximum engagement and conversion.

Overall, the integration of AI technology is transforming the marketing industry by enabling marketers to better target and personalize their campaigns, make data-driven decisions, and automate their workflows. This is leading to more effective and efficient marketing efforts, ultimately resulting in better ROI for businesses and a more sophisticated marketing strategy. As AI technology continues to evolve, it will change the way we approach the marketing field, making it even more efficient and effective.

AI technology has the potential to bring a wide range of benefits to individuals and businesses, and as such, it is becoming increasingly important for people to start using it. Here are a few reasons why:

Efficiency: AI technology can automate many tasks, from data entry to customer service, which can save time and resources.

Personalization: AI-powered algorithms can analyze large amounts of data on customers and provide personalized recommendations, which can lead to a better customer experience.

Predictive Analytics: AI technology can analyze historical data and make predictions about future customer behavior and market trends, which can help businesses make data-driven decisions and optimize their operations.

Innovation: The use of AI technology can lead to the development of new products and services, and open up new opportunities for businesses.

Competitive Advantage: As more businesses start to adopt AI technology, those who do not will be at a disadvantage in terms of efficiency, personalization, and innovation.

Improved Decision-Making: AI technology can help individuals and businesses make more informed decisions by analyzing a large amount of data, identifying patterns and trends, and providing insights.

In summary, AI technology has the potential to revolutionize the way we live and work, and as such, it is becoming increasingly important for individuals and businesses to start using it. It can bring a wide range of benefits, from efficiency to personalization, and from innovation to a competitive advantage. Not to mention, it can improve decision-making. The earlier individuals and businesses start to adopt AI technology, the better positioned they will be to take advantage of its many benefits in the future.

We have some exciting news to share!

GreenFox Marketing has existed for more than 6 years. We have built a brand and a culture through serving our clients locally and nationally. We have created a business we are all so proud of.

Over the years, we have morphed and changed as we have grown, in order to match what our strengths are. To continue that effort, we have made the decision to rebrand GreenFox Marketing.

We are becoming VYBE Marketing and Media! This is something our team is excited about and something that our current and future clients will benefit greatly from. Under our new brand, our focus will continue to shift toward more creativity, more creation of content, more engaging media, more networking, and more support.

This shift will truly benefit our clients. We will continue to provide all the services we do, just with a heavier emphasis on content creation and innovative thinking.

Our VYBE is the future. Our VYBE is culture. Our VYBE is you.

We are so excited for what’s to come for our current clients and our future clients through our new brand, VYBE Marketing and Media.

-Kelsey, President & COO

WHY rebrand?

We want our brand to match our culture. We are forward thinking, future focused and service minded. We need our brand to match that.

Over the years we have seen that the vast majority of our clients are within the realm of real estate. This could be a home builder, a flooring distributor, a developer, HVAC company, mortgage company, insurance company, title company, or any number of other companies that have something to do with the real estate industry. Currently, approximately 85% of our clients fit this category.

As we shift to VYBE Marketing & Media, our goal is to become the experts at marketing the real estate industry. This means more chances for us to network our clients. This means we will have a stronger focus on our clients’ industry, which in turn will provide better marketing for them!

WHEN is the rebrand happening?

You will start to see us roll out our new brand now! We expect the complete rebrand to take a few months.

WHAT does this mean for me, as a client?

Nothing changes for you, our client, in the services we provide. We will continue to provide you with the elevated experience you have always experienced. On the backend, we are implementing different systems and processes to keep content creation and creative marketing at the forefront of everything we do. You will start to see that in our monthly meetings with you, and in our recommendations we provide to you.

ARE you only providing services to VYBE Realty?

Nope! Not even close!

As you may know, the owner of GreenFox, Eric Wilkins, has started a real estate brokerage named VYBE Realty. We are their in-house marketing team, but they are treated as one of our clients, not our ONLY client. They are one business we provide marketing for, same as you!

If you have any questions or concerns, please reach out! Thank you for being on this journey with us!

What does GreenFox even do?

“I thought you were a print company.”
“I thought you did ads on Facebook and stuff.”
“I thought you only worked with small businesses.”
“I thought you were for companies that didn’t have a marketing person.”
“I thought you just built websites.”
“I thought you only made logos.”

I’ve had people say all those things to me, and more. So many people don’t really know what all GreenFox does, or how we could help them. 

In short – we are a full service digital marketing agency. But what does that actually mean? That means that we sit down with our clients, we hear about what they’re currently doing, we hear about the pain points in their business, we hear about the things that are going well and the things that aren’t going so well. We ask questions about where they want to be six months from now, 2 years from now, 5 years from now. And then we make a plan. 

All of the work we do is custom to our clients, based on their needs, wants and goals. 

What we recommend for an apparel company is going to be vastly different then what we recommend for a luxury gated community. What we suggest for a company that has a product to sell online is going to be completely different than what we suggest for a company who just wants people to know about the service they have to offer. 

The plan that we create with our clients is one that has many different channels leading to one place. We want to create as many opportunities for people to hear, see and know about our clients as possible. Think of it as a neighborhood. The house is your business. We want to create several roads that lead to your house. The more roads there are, the more people can get to your house. But those roads will look different for every company, because each company is unique. 

Once the plan is in place, we execute. Simple as that. 

“But I already have a marketing person!” Great! Our most successful partner clients are ones that already have a marketing director. We come along side this person and help them excel at their job. We bring a full team behind this individual to help them get results for your business. 

So let me ask you this. 

Do you have pain points in your business? 

Chances are, you said yes. And if you didn’t, I want to get to know you better because I am sure there is a ton I can learn from you! 

The reality is, most businesses have pain points. Let us step in and help with those pain points. Let our team think outside the box for you and come up with a creative plan to help solve those pain points. Reach out today to schedule your free consultation! 

Are You a Master at Being Creepy?

HAVE YOU EVER BEEN FOLLOWED AROUND THE INTERNET? THE ANSWER IS YES.

As creepy as it sounds, you are followed around the internet every day. Brands are capturing how you interact with them and then showing you content based on those actions. Brands that choose not to do this kind of marketing are missing out on a HUGE opportunity.

“On average it takes someone seven times to interact with your brand before they make a purchase decision.”

Let’s walk through what normally occurs. You may have a facebook ad that leads people to your website. A small percentage of those people actually click on your ad and make it to your website. Once those people make it to your site, they likely do NOT make a purchase, and move on to never see your brand again.

What this could and should look like is a full funnel to continue to stay in front of people. We refer to this as a campaign strategy. It takes a true strategy to have a follow up plan. The best news is, this can be (and should be) AUTOMATED. Below you will see a full strategy we created for one of our clients. This is customized based on their specific needs.

If you want to see what a campaign strategy could look like for you? Simply schedule a zoom meeting with us below!

HOW I AM PERSONALLY MARKETING MY NEW BUSINESS

SO, I PERSONALLY STARTED A NEW BUSINESS. NO CLIENTS, NO INCOME, JUST MARKETING KNOWLEDGE. HERE IS WHAT I DID FIRST.

• High Quality Marketing
• Creativity
• Be Fun To Work With
• Work Hard
• Be Unique In What We Do

• Script Writing- 2 hours • Filming- 2 hours • Total- 4 hours

MUCH more to come, but for now, enjoy the video by clicking the button below!

THE ANSWER TO CONSISTENT MARKETING

CONSISTENCY IS KEY (PART 2)

Yesterday, we talked all about how being consistent is an issue in our world. Today, I want to give you very practical things that will help you not only be consistent but to think with the long term in mind!

• Target Audience • The message to that Audience • The media you will use to reach that Audience • The lead capture system • The lead nurture system you will use • Your sales conversion strategy • How you will repeat all of this consistently

The Fourth of July is ALMOST here! Check out this video production we made at The Harbor on Possom Kingdom Lake a few years back!

YOUR MARKETING IS NOT CONSISTENT ENOUGH

CONSISTENCY IS KEY

The Fourth of July is ALMOST here! Check out this video production we made at The Harbor on Possom Kingdom Lake a few years back!

MEET OUR NEWEST CLIENT

Nothing is more honoring to us as a team, than when someone chooses us to represent their brand. THAT Flag Company was started by a Military Man, Jordan Dea and is ran by him and his dad, Tim. They are an amazing company that are truly built based on a strong foundation of believing in America and what this country stands for!

WHAT IS OUR TEAM PROVIDING?

• Social Media Posts • Social Media Ads • Google Ads • Email Campaigns • Website • And more…

• Google • Facebook • YouTube • And more…

These ads are intended to point people right to (or back to) the website to potentially lead to a purchase of one of their flags.

IS YOUR CUSTOMER SERVICE HURTING YOUR BRAND?

At GreenFox, we spend a lot of time talking about what TO do to earn and retain business. You know, things like; have a good social media presence, create a website that is engaging, have amazing design assets like video, photography, graphic design etc. However, one of the most powerful things you can do is STOP.

Stop having bad customer service.

Since our business is literally to work with other businesses, we always ask this question; What is the one thing that makes you better than your competition? Nine times out of ten the answer is the same. Can you guess what it is?

“Our customer service is better than anyone else.”

What’s the problem with this statement? Well, if everyone is the best, then no one is the best. Very rarely do we find out that someone’s customer service is ACTUALLY, the best. In order to get us kicked off to a new, fresh perspective on Customer Service and how to make it, “the best.” Here are

FOUR PRINCIPLES TO MARKETING THROUGH CUSTOMER SERVICE

• Don’t say “umm”
• Hesitation causes frustration, so be quick to say, give me one moment and I will get that answer for you.
• Learn as much as you can. If you spend time learning about how many points per game Lebron has scored or the latest drama with the Kardashians, then surely you can spend a little time learning more bout the thing you spend your time doing 8+ hours/day.

MARKETING AUTOMATION VS. CRM

You may have done research comparing client relationship management (CRM) and marketing automation to see which fits your business best. Potentially investing in two different solutions will have you seek the actual difference to make the best decision. In this blog, we point out the differences between the two, provide a comparison sheet below, and demonstrate how you can use the differences to your advantage.