Marketing Alignment is the process of taking all of your marketing efforts and aligning them to be a seamless, multi-touch approach of leading your potential clients and customers to the result you want to achieve.

Most brands do not have a strategy for their marketing. Instead, they see a shiny new ball and give it a go for 30 days only to see it end in disappointment. This happens because marketing is meant to be a strategy, based on data, not a guessing game based on hope.