How to generate CONTINUOUS revenue
How to generate CONTINUOUS revenue: Making a lifetime customer.
This is a big secret. No seriously, it’s the most underutilized, cheap way to stay in front of your customer. It’s actually something so close that you can see it. Right now…Any ideas? Well, if you are still clueless then I will let you in.
This process is called Email Automation or an Email Drip Campaign.
You get these emails all of the time, you may just not have known what they are called. They come in many different formats. Sometimes they come in the form of letting you know you put something in your cart on Amazon but you didn’t check out. Sometimes they come in the form of 20% off, new sales coming up, or free information.
No matter how it comes, you will need several things:
1. An Email System provider.
As of today, we recommend Mail Chimp. There are many options out there but for $10 a month to get started, it’s pretty tough to beat.
Content is king. In order to send emails, you MUST have content to send to people. This can come in the form of Video, text, images or a combination of all of the above.
3. An Email List.
This may seem like the toughest part, but it is fairly easy if you are intentional. If you have a storefront, simply ask people at check out what their email address is. If you want to give them something in return, that is always a good idea as well. Either way you look at it, an email address should be treated as the Golden Ticket to someone’s world of purchasing.
4. A Lead Generator.
This is something that you can trade online for an email address. This may be a discount, free information, free account or anything else that relates to your products or services.
This is the hardest part as all of our time is very limited. If you want to attempt to tackle this, we want to make a recommendation that you get one of these books! https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Dstripbooks&field-keywords=email+marketing&rh=n%3A283155%2Ck%3Aemail+marketing
- If done correctly you can be in front of people for years with only ONE set up
- You can sell while you sleep
- You can become an information machine
- You can keep your business top of mind
- You can outsell your competitors BIG TIME because they probably don’t have what it takes to do this.
- It takes a lot of thought and hard work
- If done incorrectly, you could become more annoying than helpful.
***If you do NOT want to dive into this world due to time, we would love to do 100% of this for you. Just like you could probably figure out how to build a house, you would probably rather leave it up to the home builders. We are no different. Consider us the home builders of digital marketing. We can accomplish this FAST, and more importantly EFFECTIVE.