We protect your brand’s voice and tone, visuals, language and marketing strategy with tight guidelines and resources made available to all of our departments, as well as our marketing partners.
STRATEGY, DEVELOPMENT, AND MAINTENANCE
As an agency whose core values are based in intentional marketing, we believe in adapting relevant data to the creative plan. It’s easy to allow a true brand guide or even maintenance of an existing brand to go by the wayside when you’re focused on growing your business. Moreover, changes in the business with staff, acquisitions, or significant moves, economic or otherwise can result in postponing healthy marketing strategies.
At GreenFox, it is our mission to be as accessible as an in-house marketing team for our Marketing Partners. We start by preserving your relevant assets including brand language and visuals. Upon discovery and research, our creative team develops brand concepts for your review. A full brand guide including voice and tone, imagery, tag lines, typography and style guides is digitally delivered to the client. We maintain your existing brand with tight guidelines for our departments to follow, as well, up-to-date marketing collateral is always available for the client to use. In addition, our digital team carefully and deliberately manages the marketing channels for which these assets are used, such as your website and Google network, social media advertising, print media, and promotional materials.
- Adapt Discovery and Data to Creative
- Creative Market Research
- Campaign Brief
- Key Personas
- Content Strategy by Channel
- Voice and Tone
- Photo Brief
- Video Brief
Voice and Tone
Script + Audio