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Know Your Target Audience

Know Your Target AudienceA target audience is a crucial point in a business strategy. By determining who is the primary user or purchaser of your brand or product, you are able to strategically advertise directly to this group. A target audience is...

Excuse Me, I Think You Forgot Your Why.

Excuse Me, I Think You Forgot Your Why.Picture this scenario. You walk into the doctor's office because they told you they are giving away an iPad to a lucky winner. As you walk through the door, the doctor meets you and says, “Are you ready for your...

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