5 REASONS YOUR BUSINESS NEEDS AN UPDATED WEBSITE
Your business receives first impressions based on your website and the user experience it offers. Redesigning or building a new website can take work and may require money, but the results are worth the investment. Though it is easier to think of reasons to prolong the idea, here are 5 reasons why your business should get an updated website.
1. Visualization Appeal
Your business’ website is essentially your digital office. The organization is reflected by the impression your website gives. If the visuals, design, and structure are outdated, the target audience will make assumptions that your business cannot evolve with the product or services it offers as well. Take note of what works, what doesn’t, and what your website has outgrown; then, evaluate if a new website is the most effective option for your business.
2. Viewers Get ConfuseD
Is your business website as user friendly as it could be? Functionality is the key component that will keep your website relevant. Ultimately, your traffic and lead generations can be affected if the design strategy is not considered. Check if the following issues could be resolved with an updated or new website: non-readily contact information, confusing navigation, hidden important content, unclear call-to-action, and un-updated offered products or services.
3. It’s Not Mobile-First, Let Alone Mobile-Friendly
Statistics states that more than 17% of all web traffic comes from mobile devices. If your website isn’t responsive, you’re most likely losing lead generations and potential customers. We are in a digital age where your website should be made mobile-first; mobile-friendly at the very least. Mobile users desire their user experience on their devices to be first priority if they are to stay on the site. If your business website is not mobile-first, let alone mobile-friendly, it’s time to get a new website.
4. Your Competitors’ Website is Updated
Keep tabs on what your competitors are doing. If they make improvements on their website that substantially improves their rankings, they could push your business website down in searches. You don’t have to update or get a new website every time your competition makes changes, but you should consider it if you’re the oldest and less user-friendly website in the inner-competition circle of your industry. Hubspot suggests that “maintaining an edge in search shouldn’t be your only goal, but if you’re not near the top of SERPs because competing business is keeping you from there, analyze what SEO adjustments you can make to your site.”
5. Honestly, It’s Worth the Upgrade
Sometimes, getting a new website is a lot easier and worth the investment, especially if your website holds technology that is outdated. At GreenFox, we are trying to partner with companies to help them make wise business moves during this difficult year of COVID-19. For the first time ever, we are offering a WordPress website build for $2,500. This Is nowhere near the normal cost of a website built by our crew, so this is a great deal and not a sales tactic. If you or someone you know resonated with these reasons to get a new website, then reach out to us and let us better your business’ 2021. It is on a first-come, first-serve basis so we will begin building based on who is first in line.
Visual appeal, viewer confusion, non-responsive website, and falling behind the competition are just a few reasons why you shouldn’t delay updating your business website or getting a new one built. Your website is meant to bring you business, and if it isn’t doing that effectively, it’s time to make the investment.