4 WAYS TO MAKE YOUR MARKETING EMAIL STAND OUT
Now that you know the key elements to mastering email content creation, you are in a great position to adjust certain components of your strategy that will make them stand out. The email marketing world is competitive so to get an advantage, perform tests to help you understand how to stand out in your audience’s inbox and what specifically drives them to open, read and click your strategic emails. At GreenFox, it is our goal to set up businesses for successful email marketing strategies, so here are four ways your business can make your marketing email stand out.
1. Change Up Your Sender Name
Don’t limit yourself to only using your company name or sticking to one team member when it comes to the “from” name. Get creative! According to Influence&CO., “friendly froms” can increase open rates significantly. They did a trial and found that “friendly froms” received 144% more total opens and enjoyed a 168% greater unique open rate. This increase in opens also translated to 60% more click-throughs and 11% more conversions. Get specific with the name, like including a job title or department name to help ad a description to the employee’s name. Try different formats to find out which works best for your audience.
2. Make Your Subject Lines Visually Stand Out
Most companies treat their subject line too literally and it keeps messages from being opened. Don’t let this be you! It’s all about catching your audience’s attention as they scroll through the endless amount of unread emails for the day. Of course, verify your subject line reflects the content of your email, but also make sure it matches your business’ voice, tone, and style. Is your business humorous? Emoji-loving? Rock the caps lock text? Find what stands out for your business.
3. Customize the Preview Text
Did you know that though the email preview text is auto-populated you can customize it? That’s right, you can use this text real estate as another way to stand out. It may take some effort and code to do it (depending on who your email platform is), but it is worth it. Stand out by using white space through a short description. You can also use humor or even start a sentence with the “from” name, keep the sentence going with the subject line, and end the sentence with preview text. Think outside the box.
4. Get Creative with Your CTA
A lot of times, businesses make their CTA too literal. Your entire email should be intentional and that definitely applies to the areas where you ask your readers to take action. Be clever to entice your readers to click. Use attractive colors and even get creative with the button copy. For example, your email can be about “the secrets to communicating better with stakeholders” and your CTA button can read, “Enter the Chamber of Secrets.”
Email marketing best practices are in place for a reason but don’t hesitate to experiment and think outside the box. It’s about testing and adjusting your strategy. What works for your audience, what doesn’t work? Give yourself ample time to be creative in standing out. You may think the “from” name, subject line, preview text, and CTA button copy are minor things, but it can be just the details that get your audience to engage with your message.
At GreenFox, we know email marketing success can be found in the smallest of details. We work to improve the email marketing and campaign design for large and small businesses. Learn more about how GreenFox can help improve your email marketing strategy.